by Tim Girvin | Concepts, Cool People, Storytelling | Nov 14, 2009
“Steve Jobs 1955-2011” by segagman is licensed under CC BY 2.0 Exemplars of Apple Messaging and Brand Product Events: Theatricality and entertainment marketing strategy in the presentation of ideas. Being one whose livelihood is wholly built on the premise...
by Tim Girvin | Brands, Concepts, Cool People, Storytelling | Oct 11, 2009
Brand strategy exploration: Yves Saint Laurent | Girvin: 2007 For a presentation on entrepreneurship, branding and emotional content to the Nanyang Technological University, Singapore GIRVIN’S FOCUS has been directed to the concept of brand development and...
by Tim Girvin | Brands, Concepts, General | Aug 24, 2009
Studying the context of intuition in branding When we’ve had the opportunity to explore the notions of testing — locally, nationally, internationally, even in micro-community and localized interceptions — it’s interesting to consider what is...
by Tim Girvin | Concepts, General, Scent | Oct 19, 2007
Scent is the most powerful of the five senses. How can companies use scent to attract customers? How can it be used as a marketing tool? It’s important to think of scent as a kind of layering of experience. For example, scent alone won’t instantly...
by Tim Girvin | Concepts, General, Storytelling | Oct 15, 2007
Seeds of Compassion | The Kirlin Foundation It’s interesting to note, sometimes, how entrepreneurs look at the premise of their enterprise as being, fundamentally, operational and transactional. There are literally thousands of businesses that operate otherwise,...
by Tim Girvin | Concepts, Cool People | May 11, 2007
There’s an inherently classical discipline to the luminous experiments and exploration that James Carpenter’s work seems to embody. He’s an architect — of light, and the incipient interplay of space. It’s all about the nature of light,...
by Tim Girvin | Brands, Concepts, Cool People | May 7, 2007
Working with a master. Sometime, ranging a year or more back, I’d worked with Paul Bertolli. And a friend — Stephen Darland. Stephen was the one that introduced me; and he and Paul needed help in defining, creating a brand that evolved around the concept...
by Tim Girvin | Artists, Concepts, Storytelling | Apr 23, 2007
I’d written a couple of weeks back about the enso, the zenga brush-drawn circles of the Zen masters, as a statement of satori and the enlightened condition. There’s more, to the notion of the symbology of the circle, as a gesture of containment and...
by Tim Girvin | Artists, Concepts | Apr 20, 2007
I still love to draw these: Finials — the finishing stroke on a letterform. Here’s one: f Even yesterday. One, long, calligraphic finial — standing there, alone: b —- finial (FIN-ee-ehl, FI-nee-) noun 1. An ornamental object on top of an...
by Tim Girvin | Concepts | Apr 16, 2007
I believe in this, to the action of staying creative: The real presumption is that you are creative in the first place. Sometimes people who run creative enterprises are, in fact, great at running organizations, but less so to the challenges of creative activations....
