by Tim Girvin | Concepts, Cool People, Storytelling | Mar 21, 2017
Jorge Luis Borges 1951, by Grete Stern in the public domain Sometimes, you meet with the most important people in your life’s learnings, in the most unexpected places. Discovering, and exploring, the mystical character of a man, a letter, a tower, a labyrinth, and an...
by Tim Girvin | Brand Mysticism, Brands, Concepts, Trends | Jan 17, 2017
Design as a Transportive Tool ––––––– We’ve talked about sigils. Most of you might know about the sigil as a House Seal in the Game of Thrones. And I’ve written long about them — the sigil, the signal, the signature, the signing. The seal and the signet. I reach back...
by Tim Girvin | Concepts, Storytelling | Dec 15, 2016
The Alphabet and Evocation; drawing the letter; voicing the calling. Like anyone, I look for inspiration where I can get it. Even a letter. I got a note from some friends at the Oxford English Dictionary. It was about this word: “abracadabra” — and perhaps you’ve got...
by Tim Girvin | Brands, Concepts, Storytelling | Oct 11, 2016
Brand core: what lies within? The idea of finding the soul of the brand is something that many might immediately chafe against, or laugh out loud — the sheer presumption: brand = soul. But I’m finding that this is increasingly the place in which Girvin works, as well...
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Jul 21, 2016
BRANDQUEST® INNOVATIONS AND NEW BRAND DEVELOPMENT Engaging leadership brand champions: studying the patterning of innovation, the struggle of the paradigm and the modeling of breaking brands free. As a business person, a planner, and a student of enterprise...
by Tim Girvin | Brands, Concepts, Storytelling | Jul 7, 2016
And the Layering of Marketing Focus in SINGULARITY, ATTENTIONALITY, INTENTIONALITY | THEIR STRATEGIES IN BRAND DEVELOPMENT Resonance, Relevance, Relationships — the three indices of connection and community Brands have to matter to be unforgettable. Given the flooding...
by Tim Girvin | Concepts | Jun 14, 2016
Personal Brands, Totems and Emblems Why does Tim Girvin love crows and ravens? It was just posted, again — a group of images on crows and ravens tagged “for Tim Girvin.” While that was happening, that posting, I was looking at an entity that was clearly looking at me...
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Dec 8, 2015
Human Brand Strategies | Exploring the Ignition Between Personal Brands, Soulfulness in Action and Enterprise: What Lies within? And What Lies beneath? Photo by Dawn Clark, AIA LEED AP Every Brand is Made for Humans. Every Human Could be a Brand. What’s the Story?...
by Tim Girvin | Brands, Concepts, Storytelling | Mar 17, 2015
THE THREADING OF IDEAS: THE WEFT, WARP, AND LOOM OF DESIGN As a designer, there can’t be a metaphor more powerful than weaving — the ultimate layering of storytelling — the fantastic pattern-maker and emblem of discovery. In our work, we persistently speak to the...
by Tim Girvin | Brands, Concepts | Dec 11, 2014
3M: Memory, Mental and Meaning. Sometimes we push a proposition in our work on brandspace that fails to take into consideration the bridging to a human scenario of mindfulness, meaning and the context of memory. All are — as would be obvious — aligned. But the notion...
