STRATEGIES OF CUSTOMER EXPERIENCE, JOURNEY AND RETAIL PLACEMAKING. Everything’s boarded up, downtown Seattle and Capitol Hill. As Seattleites, we protest. We don’t like something, we will let it be...
THE LAYERING OF STORIES In decades of work in the market space of fragrance, there are stories in the construction of perfumes—the tiering of memories; there are stories in the layering of...
BRANDCODING® EXPERIENCE DESIGN Designing environments with brand language and patterning built into the experience design strategy. What if there was an intention to create a pattern language that...
Experientiality. A quick scan of the dictionary shows nothing, just words that are “around” this spelling—experience and experientially. I thought when I first used it that I’d made it up. But there...
DESIGNING FURNITURE THAT PROTECTS THE USER. As a designer, I’m frequently talking about the core power of markings. In fact, at Mark Anderson’s futurist, high tech conference—this year in ParkCity,...
SYNAESTHETIC EXPERIENTIALITY AND DESIGN LEADERSHIP As a journeyer of decades of design, all over the world, and in partnering with many adepts in that journey, it’s interesting to study different...
THE HYPERREALITY OF SYNAESTHETIC DESIGN THINKING [images from Clodagh] It’s been suggested by many that designing holistically is really the tasking of design towards a sextet of responsive and...
THE ILLUSTRATION OF THE MIND: FROM THOUGHT TO WORD IN DESIGNED LETTERFORM LINGUISTICS | ALPHABETS AS BRAND VOCABULARIES. Working on hundreds of logos and corporate identity packages, in decades of...
Thinking processes for experience design strategy and deployment During the 1990-early 2000s, I spent time working with the Disney Imagineers and Park Strategists at Disneyland — designing...
SPIRITSP[L]ACE WHERE HAVE YOU BEEN THAT IS THE MOST PROFOUNDLY POWERFUL, SPIRITUALLY RIVEN, MAGNETICALLY CAPTIVATING PLACE? WHAT’S UNFORGETTABLE? Some know about my experiences, early on, bringing...
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