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GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

7 | 9 | 07

The New York Times | explorations of the new edifice.

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I went to check out the New York Times new building. It’s not all theirs, of course. But, it’s new.

The structure was created by Renzo Piano — I’ve long admired his work. Since Pompidou Centre. There’s a discipline to the geometric precision of his expressions. I sense compromise. It’s like he had the charge to stylistically frame things, then — okay, that’s enough.

Like things have been pared back, somehow.

There are other challenges — it’s not done, as of yet; there are lots of items on the seeming punch list. Who’s in charge of that, anyway?

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Security is slow. And the character of the details of who’s actually going in, or out, would be rather minimally supervised.

My reference tag, to entry — rather nondescript. V for visitor, I’d suppose?

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I’m getting the character of Renzo outside-in reflections —
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Genzler’s done the interiors.

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The palette is tuscan — but delicate. I don’t imagine it surviving for long, wall scraping and floor scratches are already in evidence. Wall treatments are polished cementex, buffed.

The cafeteria is robotic

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in character. It will last — forever.

Everyone seemed amused by the elevators — push a button, and you are directed to a bank opening. But you’ve got to be on your guard, they come and go…

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Punch lists will be slowly resolved, I’m sure. Some details I find amusing. These, for example.

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The Times will surely roll on — and I’ll read it everyday, anyway.

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Tim Girvin
https://www.girvin.com

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