by Tim Girvin | Interior Design, Retail, Storytelling, Trends | Oct 11, 2006
I was working back east, around Princeton and elsewhere out there, and came to this new modeling for Puma. I really like the floors, which seem like they are made of some kind of silvery slop, hardened. And there are other really strange materials as well — spongy...
by Tim Girvin | Artists, Cool People, Designers, Storytelling | Sep 30, 2006
Good morning. Here’s a procession: For the last 15 years, or more, I’ve been watching the evolution of this artist, designer and sculptor, Anish Kapoor. He was, however, born one year after me, so he’s been around. You probably know about him. Maybe not. But working...
by Tim Girvin | Brands, Storytelling, Trends | Jul 20, 2006
There are a couple of trends that I perceive, in working in this space of consumer communications and brand representations. First, it’s clear that there are continuously emerging “new brands”, which might be “repositioned” old brands....
by Tim Girvin | Brands, Interior Design, Storytelling | Jul 17, 2006
Whole Foods and Storytelling I was in Whole Foods this morning and shot some images. Whole Foods marketing is really about storytelling – a layering of images, texts and ideas (as ideals) that embrace customers into their world. And if you are not an organically...
