Blogs By Tim Girvin
H E L L O,
Attention in the age of distraction
And a good question: what are you paying attention to—and why? As brand people—idealists, founders, makers, strategists, writers, designers, customers and guests—we focus on how our experiencers are paying attention. It’s interesting [as it always is, in my historical...
Designed 250 Years Ago | The Art of Anniversaries
50 years ago, I got my first passport, it was in 1976—a US Bicentennial year. This was my first international travel, alone. I was 23 years old. But it was the beginning of a journey that would change my life. I’d been corresponding with designers in the US, as well...
The Touch of Patterning | Sensate Brandspace, Building Brands, Branding Built Places
WHEN YOU THINK ABOUT IT, A KEY POINT OF RESONANCE IN BRAND EXPERIENTIALITY* COMES DOWN TO THE HOLISM OF SENSATION. How does it feel? How unforgettable is the holism of your feelings— or your guests feelings—about it? For many of us, that would be what we see—but...
WANDER. WONDER. WISDOM.
THE ART OF GETTING LOST. BRAND STRATEGY, GETTING LOST AND THE JOURNEY TO BEING FOUND. ALL THAT WANDER SHALL BE FOUND The Quest for Metaphor, Personal Symbolism and the Iconography of Journey IN THE WORK ON BRAND, THERE’S AN EMERGENCE: ENTERPRISES THAT LOSE THEIR WAY....
RETHINKING BRAND AND ITS ARMATURE: ALLEGORY, MYTHIC AND SYMBOLIC DESIGN TACTICS: METAPHORICAL VISIONS AND THE CUMULARITY OF CLOUDMIND®
IF THERE’S A QUEST TO CREATE A NEW SURFACE, RESKINNING IMAGINATION: THEN WHAT LIES BENEATH? In a recent set of workshops, working out of state, with a brand team and CEO, there was a journey into the deeper side of the brand’s essence—the “what does this brand really...
TIM GIRVIN, LLOYD REYNOLDS AND STEVE JOBS, THE CALLIGRAPHIC CONNECTION AT REED COLLEGE
CONCEPTIONS OF ITINERANT LEARNING—EXPLORING THE "GO THERE, GET OUT OF HERE" MODELING OF EDUCATION. “YOU COULD LEARN MORE IF YOU ACTUALLY WENT THERE.” I was talking to an LA team on my traveling, vagrant-based approach to learning—leaning-in to learn by going remote,...
THE PRESENTATION AT FUTURE IN REVIEW | THE CONFERENCE: FIRE2018
THE DESIGN VOCABULARY: VISUALIZATION, MESSAGING AND THE PATTERNING OF IDEAS, MARKS AND MEANING. I had a chance to present, at the behest of the esteemed Mark Anderson a string of ideas at the Strategic News Service presentation of FiRe at the Stein Ericksen Lodge in...
DESIGN AS A PORTAL | THE SYMBOLISM OF MAGICAL INTENT
THE DESIGN OF TALISMANS, AMULETS AND THE PORTALS OF PERCEPTION What if there was an ancient theory about the nature of marking, that the making of marks had a powerful transformative character — a mark is a perceptual portal? One stroke, an idea is born, an energy...
The Symbolism of the X
What lies beneath: the nature of the X, the cross road, the crossing guard, the mark of the x and the magic of the nexus. The symbolic allegory of the x mark. When I was in Bali, I surprised by the villagers attention to the white flagged pieces of paper that hanged...
Brand, storytelling, presentation and spectacle: Steve Jobs
"Steve Jobs 1955-2011" by segagman is licensed under CC BY 2.0 Exemplars of Apple Messaging and Brand Product Events: Theatricality and entertainment marketing strategy in the presentation of ideas. Being one whose livelihood is wholly built on the premise of relevant...