by Tim Girvin | Brands, Retail, Storytelling | Oct 20, 2006
I spent the day with Balletmakers | Capezio the day before yesterday. It was Cristina and I. Some interviews, some research, some connections. More gathering. This will be going on for a couple of weeks, the two of us. But there were intriguing other insights into the...
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Sep 25, 2006
*10. MARKETING: INNOVATIVE BRANDING AND MARKETING TRENDS. TIM GIRVIN, designer and founder of GIRVIN, discusses a new expression: Brand Braille. Tim describes this a sa metaphor – a way to transmit a brand message through the creation of a distinctive pattern that...
by Tim Girvin | Brands, Concepts | Sep 1, 2006
The conceptual gesture, to supporting Shawn McNally’s spiritual exploration, is drawing back to manuscripts hundreds of years old to find the archetypal spiritual exploration that captures the needs and quests of the seeker. It’s all about the voice, the...
by Tim Girvin | Brands, Storytelling, Trends | Jul 20, 2006
There are a couple of trends that I perceive, in working in this space of consumer communications and brand representations. First, it’s clear that there are continuously emerging “new brands”, which might be “repositioned” old brands....
by Tim Girvin | Brands, Interior Design, Storytelling | Jul 17, 2006
Whole Foods and Storytelling I was in Whole Foods this morning and shot some images. Whole Foods marketing is really about storytelling – a layering of images, texts and ideas (as ideals) that embrace customers into their world. And if you are not an organically...
