by Tim Girvin | Brands, Concepts, Retail | May 28, 2007
Randall Stross… Greetings! Nice, your work: Sunday | NYTimes | Bright ideas! | Digital Domain 5.27.07 (Randall Stross) I found your observations on Apple Store, as carefully and clinically precise in their analyses as they could hope to be, I suppose, to be...
by Tim Girvin | Brands, Concepts, Cool People | May 7, 2007
Working with a master. Sometime, ranging a year or more back, I’d worked with Paul Bertolli. And a friend — Stephen Darland. Stephen was the one that introduced me; and he and Paul needed help in defining, creating a brand that evolved around the concept...
by Tim Girvin | Brands, Concepts, Places, Retail | Apr 9, 2007
Seen this? I’ve been shooting retail and designspace for a while — and I go in… The Nokia people didn’t like me in there, too much. And I go out. And then I send this to you. I do like the sheer presence of the blue, here — especially...
by Tim Girvin | Brands | Mar 26, 2007
Sometimes there’s a sense that we look at a brand one way, and there’s a potential for it to be tipped another way; and that can be a good thing. We need to be ready for that, mind full of tipping spaces that will transcend or evolve expression to a...
by Tim Girvin | Brands, General, Storytelling | Mar 23, 2007
What story is there when the tale is hardware and the phone set for kids? Couple that thinking with a slightly schizophrenic jumble and you’ve got brand: Kajeet. Jeet is the personality, safety — the reference, yet a gameworthy fun is woven in....
by Tim Girvin | Brands, Cool People | Mar 8, 2007
HI. I thought about you when exploring this idea. Imagine large scale hand and fingertip gestures in managing, enlarging, reducing and exploring digital imagery files, transparently, on a massive screen, shared in action, two people, with multiple imagery controls in...
by Tim Girvin | Brands, Retail | Nov 23, 2006
Istikal Caddesi / Istanbul : Camper shop.? I liked the concept of these shoes. I bought a pair, but my daughters intimate that they look like bowling shoes. Since I mostly wear black, black, and more black, with a little white thrown in, it seemed a natural. Except to...
by Tim Girvin | Brands, Storytelling | Nov 7, 2006
Bill Virgin, Seattle PI To the nature of shifting marketing, to marketing environments…I’d offer this: We tend to visualize the shifting of messages, for businesses, as a tuning of the story. So if there’s the implication that a brand, for example,...
by Tim Girvin | Brands, Retail, Storytelling | Oct 20, 2006
I spent the day with Balletmakers | Capezio the day before yesterday. It was Cristina and I. Some interviews, some research, some connections. More gathering. This will be going on for a couple of weeks, the two of us. But there were intriguing other insights into the...
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Sep 25, 2006
*10. MARKETING: INNOVATIVE BRANDING AND MARKETING TRENDS. TIM GIRVIN, designer and founder of GIRVIN, discusses a new expression: Brand Braille. Tim describes this a sa metaphor – a way to transmit a brand message through the creation of a distinctive pattern that...
