by Tim Girvin | Brands, Concepts, Storytelling | Nov 29, 2009
Engaging leadership brand champions: studying the patterning of innovation, the struggle of the paradigm and the modeling of breaking brands free. As a business person, a planner, and a student of enterprise internationally, working on the edge of innovation,...
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Nov 22, 2009
GIRVIN’s Strategic and anthropological brand research in global enterprise, personality, and profile testing. What is the line that moves towards marketing to the psychic space of a person? How do you find the heart of a relationship? Brand to person? Person as brand...
by Tim Girvin | Concepts, Cool People, Storytelling | Nov 14, 2009
“Steve Jobs 1955-2011” by segagman is licensed under CC BY 2.0 Exemplars of Apple Messaging and Brand Product Events: Theatricality and entertainment marketing strategy in the presentation of ideas. Being one whose livelihood is wholly built on the premise...
by Tim Girvin | Brands, Concepts, Cool People, Storytelling | Oct 11, 2009
Brand strategy exploration: Yves Saint Laurent | Girvin: 2007 For a presentation on entrepreneurship, branding and emotional content to the Nanyang Technological University, Singapore GIRVIN’S FOCUS has been directed to the concept of brand development and...
by Tim Girvin | Human brands | Sep 6, 2009
Every brand is designed by a human; and built for a human, yet we don’t often think of ourselves as living brands. The notion of branding is based on premises that are thousands of years old; it’s less about the proposition of being merely a business...
by Tim Girvin | Brands, Concepts, General | Aug 24, 2009
Studying the context of intuition in branding When we’ve had the opportunity to explore the notions of testing — locally, nationally, internationally, even in micro-community and localized interceptions — it’s interesting to consider what is...
by Tim Girvin | Concepts, General | Apr 27, 2009
The study of the Sixth Century Legacy of Hsieh Ho “Energy is eternal delight”. William Blake Earlier in my career, decades back, I was exposed to the study of classical Chinese art theory and its applications to art, architecture and spiritual principles....
by Tim Girvin | Artists, Brands, Cool People, General, Storytelling | Mar 23, 2009
Art Wolfe | Wikipedia imagery file Creative Commons Attribution-Share Alike 3.0 Unported The brand that is a living, loving being. Art Wolfe and I go way back — decades; but my personal relationship with him goes back further — into the recesses of my...
by Tim Girvin | Concepts, Cool People, Marketing 2.0, Trends | Mar 13, 2008
I’d been prepping myself to connect with Chris Anderson, since I’d worked remotely on the cover. Seattle | San Francisco | NYC. I keep jumping. The work’s there — I work anywhere that I need to. Find something, work on it. Go there. Nice...
by Tim Girvin | Concepts, Places | Mar 8, 2008
The OED: “brandish” — Brand as fire. Notes on the Place of being. Considering meaning and etymology, reflections on distinction and memory of meaningful experience. I had a conversation with a friend of mine, Paula Rees. She’s a placemaker. Her...
