by Tim Girvin | Brands, Concepts, Cool People, Storytelling | Oct 11, 2009
Brand strategy exploration: Yves Saint Laurent | Girvin: 2007 For a presentation on entrepreneurship, branding and emotional content to the Nanyang Technological University, Singapore GIRVIN’S FOCUS has been directed to the concept of brand development and...
by Tim Girvin | Human brands | Sep 6, 2009
Every brand is designed by a human; and built for a human, yet we don’t often think of ourselves as living brands. The notion of branding is based on premises that are thousands of years old; it’s less about the proposition of being merely a business...
by Tim Girvin | Brands, Concepts, General | Aug 24, 2009
Studying the context of intuition in branding When we’ve had the opportunity to explore the notions of testing — locally, nationally, internationally, even in micro-community and localized interceptions — it’s interesting to consider what is...
by Tim Girvin | Concepts, General | Apr 27, 2009
The study of the Sixth Century Legacy of Hsieh Ho “Energy is eternal delight”. William Blake Earlier in my career, decades back, I was exposed to the study of classical Chinese art theory and its applications to art, architecture and spiritual principles....
by Tim Girvin | Artists, Brands, Cool People, General, Storytelling | Mar 23, 2009
Art Wolfe | Wikipedia imagery file Creative Commons Attribution-Share Alike 3.0 Unported The brand that is a living, loving being. Art Wolfe and I go way back — decades; but my personal relationship with him goes back further — into the recesses of my...
by Tim Girvin | Concepts, Marketing 2.0 | Feb 23, 2008
We’ve talked about, or I’ve written about, that idea of retail experience in the context of feeling what the environment might be like. What if there was the chance to tell that story online in a more compelling, livelier modeling? Rather than the usual...
by Tim Girvin | Cool People, Marketing 2.0, Retail | Feb 22, 2008
Margaret Swart, a friend from long back, asked for me to do something that one might think of as odd. Unusual. That is, to create a hand-lettered cover for one of the top rated technology magazines there is: Wired. A magazine that uses a hand drawn script for the...
by Tim Girvin | Concepts | Feb 18, 2008
The very center of the work that I do lies here, in the heart of the letterform. There can be just that one touch, that relates to the person. D.4-D. The letter, big or small, translates to content. c1460 G. ASHBY Policy Prince 648 Poems (E.E.T.S.) 33 Yf god sende you...
by Tim Girvin | Designers, Retail, Trends | Feb 18, 2008
I, for one, would comment that my life’s overwhelmed with speed. Getting projects, getting them done quickly, moving to the next pitch, getting that work, getting that done, then writing about it all quickly enough that I’ve not left it too far behind....
by Tim Girvin | Motion Pictures | Feb 6, 2008
Anthony Edward “Tony” Stark is the man in disambiguation — confused on one front, solid as iron, in another. His metal clad skin covers a soul that is torn and sheared in seething pain. Iron, clasps heart. And exploring the signature of Tony Stark...
