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t 212.924.7331
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t 206.674.7864
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The Design Associates

t 03-3404-0328

info@thedesignassoc.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

Blog: THE QUEST FOR FIRE: THE ETYMOLOGY OF BRANDING

IF YOU BELIEVE IN BRANDING — THAT AN OBJECT HAS MORE POWER AS A BRANDED ENTITY, THEN WHY WOULD THAT BE SO? There is belief at the heart of it. You believe, you love. It’s what you believe in as a brand agent, and what your audiences believe in as participants and...

Blog: THE RIPPLING | WAVES OF INNOVATION

THE RISING CURL OF A WAVE STARTS AS A QUIETING PEBBLE DROP — THEN IT WHISPERS, RIPPLES OUT — ONWARDS. MURMURING, THERE IS A TREMOR — AND NOW IT’S A WAVE. TREND ON — TSUNAMI UPLIFT. Waves curl as a spectacular metaphor — just in their very movement, analogous to...

Blog: I LOVE YOU

CONCEPTIONS AND EXPLORATIONS OF INTIMACY: BRAND LOVE-MAKING? What’s the path for engagement? How does a brand move from enchantment, to engagement, to the interlacing of embracement? What is the way that people hold on to the storytelling of a brand in a manner that...