
Designing in the otherworldly — futurism found and built — in the scarcity of the desert.

Designing in the otherworldly — futurism found and built — in the scarcity of the desert.

the creative hunger, the force of passionate making
Design, brand foundations and Silicon Valley: opening the channels to brand origination.
THE STRATEGY OF A STORY,
THAT’S AN OLD STORY,
THAT’S A NEW STORY, RETOLD.

Why do you carry a story, that is another story (even brand story) that becomes your story — brought forward?
What does the listener hold? If there’s a scent – a perfume – could that story be an old story, that transforms to a new story?

Thinking about the iconography of place, what’s made in it. What are the talismans of your place?
Brand genetics: starting with leadership,
the lessons and coding of story and communications,
rippling from the one –
to billions.

I was thinking about the right ideas, that come from the tumble of those that try, but fail. Those that stumble, and find. These that jumble and arrive at the new.
Those that own the brands, own the story to hold the brand — and in offering that, carry forward their own story.
