
The Storytelling of Place, in the Minds of the Experiencer
I just told this story recently.
I was working with a colleague, in Florida — our client, her boss, was Michael Eisner. He had a dream about a Disney place that would be a kind of learning experience — but something even slightly theatrical, a traipsing venture, akin to his memories, along with his wife of the notion of Chautauqua — a circuit of entertainments and wisdom-wanderers that might sparkle wonder in a rural road of touring. The proverbial Chautauqua circuit — a way of self learning, that has a deep legacy in the roots of american culture, which reached its closing nadir in the mid-1920′s. Eisner’s dream was the Disney Institute — and our role, to the branding of it.
Different now, than then.

But, presenting to another group in California, I was talking about the layering and detailing of experience. And at the conclusion of the talk, a woman came up and said — “I went there, to that Disney Institute place — very fancy, very nice, a big place. But what was something that I remembered, wasn’t the big things, it was the small things, the touches — little details that I’ll never forget. And it’s not that I’m an interior designer — but when I go places, I look at things. I remember noticing that there were many little things, seals, icons, devices — and they kept coming out — these icons — stories in teaching, showing themselves — ways to learn, what to learn, and finally, how to learn. It wasn’t the big, but it was the small that stitched themselves together, to lead me somewhere, to get the whole, big idea.”
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