Category Archives: Brands
Digging In, the Soul of Story, Brand:
Visualizing the layering of identity: Iron Man I was moving through, collecting and organizing some earlier Girvin studies for Paramount Studios, and hanging out in the theatre, looking at titling treatments, graphic identities for films and one sheet theatrical campaigns,. … Continue reading
Nothing at Facebook is someone else’s problem
Telling the story by hand and meditation. I can recall designing and writing out a phrasing by Michelangelo Buonarroti, “By hand, which follows mind and meditation.” It’s actually a telling that follows a longer contemplation: “The best of artists never … Continue reading
The Search for Beauty — the Beauty of You, The Brand of You, and Others. In the quest for the truth of brands, the soul and heart of their storytelling — invariably, appropriately, there are humans involved. People make brands … Continue reading
Designing new worlds | The Launch of Trion + SyFy’s Defiance
Building brand identity around story, environment and experience The design of a gaming world is a multiple year commitment, and a spectacular investment — especially when the notion of a gaming world coincides with the conception. Some never make it, … Continue reading
The Dark Portal of Design | Star Trek Two
Star Trek Two Working in the motion picture business, as a designer for theatrical advertising, the potential of working comes from making introductions, reaching out: connecting. It’s always a journey, the explorations, the examinations, the labyrinths of time, talent and … Continue reading
Exploring the heart and soul of brand, story and personality There’s a journey in getting to the heart of brand, and in a manner, it will be about finding the light that lies at the end of that voyage, or … Continue reading
GOING FOR THE HEART, THE HEAT OF BRAND
Exploring brand culture, in a circumspect study I was talking to a client about getting into a place – “when you’re in, what do you see, what do you sense?”
And the implications to brand, strategy and the target It’s been noted that, with the avid consumption and viewership of everything Jennifer Lawrence, the “Hunger Games” and Jeremy Renner’s rendering of “The Avengers” Hawkeye as a bow-wielding defender of the … Continue reading
Brand, story, object and ritual. The art of the axe, chopping wood, arranging wood, starting fires, it holds a string of stories for many. Being in Portland, a proverbial city of the Axe, has built a culture around the axe. … Continue reading
Strokes of Goodness, The Freedom Signature
The Marking of Meaning, Goodness and Brand Storytelling. We think about the idea of design as a kind of signature — with mind, motion, memory and meaning. What is design — but the sign, illustrated. And of course, to signing … Continue reading