Tag Archives: human brand

February 8, 2013

Macklemore | Layers of the story

There’s a story in the story, there’s a poem in the poem, there is a place within the place. [image: girvin | Seattle, 2012] In the realm of any study, the student realizes that there are layers to comprehension – … Continue reading

Posted in Artists, Cool People, Human brands, Storytelling | 2 Comments
March 31, 2012

Howard Schultz: The spin of the human brand, foundations and visioning, too far flung?

Howard Schultz: The spin of the human brand, foundations and visioning, too far flung? Starbucks | Store one | a block from Girvin’s Pike Place Market offices The spirit of the impassioned leader or founder speaks from the heart, which can drive everything, … Continue reading

Posted in Brands, Concepts, Cool People, General, Human brands, Marketing 2.0, Places, Retail, Storytelling, Trends | 1 Comment
December 27, 2011

Daphne Guinness | Brand Dominatrix

Those that own the brands, own the story to hold the brand — and in offering that, carry forward their own story. Setting style, imagination, art and the making of scene, scent sent. “She is one of the – if … Continue reading

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June 17, 2011

Brandfire: You

Seeking the fiery passion of inspiration: Tom Peters, August 31, 1997 I met Tom Peters, just moments after his (as usual) carefully integrated marketing of “the brand called you” positioning. As ever, he knows how to get the work / … Continue reading

Posted in Artists, Brands, Concepts, Cool People, Human brands | 5 Comments
March 14, 2011

Crowdsourcing Drawing: An Artists Cloud of Creativity

The Animation of a Story, the Human Brand: Johnny Cash See this, beginning. What to the idea of drawing on drawing — the draftsman overlaying the drafted line; one stroke expands yet another; each, a stroke, telling that story? There’s … Continue reading

Posted in Cool People, Human brands | 2 Comments
February 24, 2011

Brand Image and Ideation: Reflecting Dreams and Inspirations | Ben Gorham + Byredo

Brand as Dream (Image from the Fabulous Nobody’s blogspot) In the decades of working with the inspired, the dreamers, the lovers, the ingenious and the intrepid — I’ve learned something: people — they make the brand.

Posted in Cool People, Human brands | 5 Comments
February 7, 2011

Love and the psychic space of brand strategy — Buyologicals: 2011

Girvin: Fontainebleau, Miami Beach Purchasing decisions: the link to distinctive attachment in biological analysis — and Lindstrom’s Buyology. The idea of the psychic space — brand brainpower and impressionability. Is reaction just that: re-acting? Could buying be mindless? One thing … Continue reading

Posted in Concepts, Cool People, Human brands, Marketing 2.0, Retail | 3 Comments
November 19, 2010

The Glass Circle: Circular Glasses Design, Harry Potter and Brand Heritage

Harry Potter 7 (Warner Brothers) Round glasses, hipness and the legacy of a design theory from the Middle Ages. Image from New York Carver Today’s the day that the ending begins for Harry Potter. And if you’re one that’s studied … Continue reading

Posted in Brands, Concepts, Human brands, Trends | 4 Comments
August 30, 2010

SEEKING INSPIRATIONS | CREATIVE MENTORS: HAROLD BALAZS

SEEKING INSPIRATIONS | CREATIVE MENTORS: HAROLD BALAZS: THE DEFINITIONS OF DESIGN SPIRIT: A CHILDHOOD, RECALLED GROWING UP CREATIVE | WHO’S THE TEACHER THAT PLANTS THE SEED? Creative [V I B E] is juice, it’s jazz, it’s fire; unquenchable — it’s … Continue reading

Posted in Concepts, Cool People, Human brands | 3 Comments
July 30, 2010

The Heart of the Human Brand: Design, Imagination and Beauty.

The Heart of the Human Brand: Design, Imagination and Beauty. Notes on the point of the work: urge, passion, craft, the hand-made brand — a conference presentation in Portland. THE NEW WORLD OF DESIGN: what is the nature of personal … Continue reading

Posted in Brands, Concepts, Human brands, Storytelling | 1 Comment