Tag Archives: Human brands
August 21, 2012
Apple is the most valuable company in history
How did that happen? Love, love, love. The best brands in the world move past the nature of conventional commerce relationships, it’s far beyond mere exchange of cash and product; it’s emotional and exhilarated — they are, like other love … Continue reading
Posted in Concepts, Cool People, Human brands, Retail
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June 8, 2012
THE AUTHENTICITY OF THE TRUE Real people, real brands, enterprises that are true. Have you been with someone, a person, a brand, that’s untrue — to you? You had an impression, then you went to “meet” them, work with them, … Continue reading
Posted in Brands, Concepts, Human brands
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May 13, 2012
Tell me, Daphne — are you a Mother?
Daphne, the human brand, is she a Mother, too? Answer would be yes. Happy Mother’s Day, Daphne. Image above, below — of Daphne. from DarkBlues. Might be, that the mission, the promise of Daphne is about celebrating design and creativity … Continue reading
Posted in Brands, Cool People, Human brands
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January 9, 2012
Direct Engagement | The Reach from the one to the one
Brand genetics: starting with leadership, the lessons and coding of story and communications, rippling from the one – to billions. Tim Westergren, the genetics of sound, legacy and the one to the one. Opening the box of Pandora, nearly ten … Continue reading
Posted in Brands, Concepts, Cool People, Human brands, Trends
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August 25, 2011
Steve Jobs | the Fire of the Human Brand
Leadership passion — the commitment of crazy brand love in powering the direction of business There are plenty of stories about CEOs that are so crazy in love with the premise of their work that they simply can’t disconnect from … Continue reading
Posted in Brands, Cool People, Human brands, Retail, Storytelling
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May 23, 2011
Danny Meyer’s Shack Shake: Intentionality and Authenticity
The singularity of purpose in extraordinary experience design Small FSR | Big Ambitions in Restaurant Design Strategy The real key is honesty — being simple, authentic, straight forward. People seem to get that. Meeting Danny Meyer, the legendary human brand … Continue reading
Posted in Brands, Concepts, Human brands, Interior Design, Marketing 2.0, Places, Retail
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March 9, 2011
STARBUCKS | 40 YEARS AND A DAY
THE INTEGRATION OF LAUNCH | HOLISTIC AND INTEGRATED STRATEGIES FOR BRAND RENEWAL I missed Howard Schultz, down at the market, ringing in the bell for the NYStock Exchange at Store one, Starbucks, the Pike Place Market — 6.30am, 3.8.2011, the … Continue reading
Posted in Brands, Human brands, Retail
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February 3, 2011
Card from Frances May, photo by Girvin What about goodness? Brand, story, soul, humanity, beauty. Why then, can one desire too much of a good thing. ["As You Like It"] I was speaking with a client about the nature of … Continue reading
Posted in Brands, Concepts, Cool People
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