Tag Archives: truth

March 31, 2012

Howard Schultz: The spin of the human brand, foundations and visioning, too far flung?

Howard Schultz: The spin of the human brand, foundations and visioning, too far flung? Starbucks | Store one | a block from Girvin’s Pike Place Market offices The spirit of the impassioned leader or founder speaks from the heart, which can drive everything, … Continue reading →

Posted in Brands, Concepts, Cool People, General, Human brands, Marketing 2.0, Places, Retail, Storytelling, Trends | 1 Comment
September 1, 2011

Mercy, Merci: Catchable Resonance | Merchandising Enthusiasm

WORKING IN PARIS, I’VE BEEN STRUCK BY THE CHARISMA OF PARISIAN RETAIL DESIGN, STORY, PASSION. THERE IS A SENSE OF LIVELY EXPERIENCE IN EXPERIMENT. EXPERIMENTAL EXPERIENCE — how can you build a retail concept that might be simply built in … Continue reading →

Posted in Brands, Concepts, Cool People, Designers, General, Human brands, Interior Design, Luxury, Places, Retail, Storytelling, Trends | Leave a comment
August 24, 2011

THE HEART OF THE BRAND | STORE ONE

Starbucks, Pike Place Market — the beginnings of a branded world. A brand becomes a world: (tenet, intention, cult and culture, community and audience: engagement + embracement = enchantment). This world, built and evolving — founded on the inspiration of … Continue reading →

Posted in Cool People, General, Human brands, Incubation, Places, Scent, Storytelling | 1 Comment
August 22, 2011

THE PREMISE OF DESIGN THINKING

Exploring the emotionality of strategy, the humanity of brand, untethered creativity and the tactics of design management. EXAMINING CREATIVE INTELLIGENCE We’ve got history in the balance between the concept of the crossroads of creativity and intelligence, as well as in … Continue reading →

Posted in Brands, Concepts, Designers, Marketing 2.0, Storytelling, Trends | 1 Comment
August 19, 2011

S A N C T A S A N C T O R U M

sanctum SANK-tum, noun; Alone, this morning, I was thinking about the quietude of the place that I am, the place that I am being in — and I considered — I held, that idea of place and magic. That place … Continue reading →

Posted in Places, Storytelling | Leave a comment
August 15, 2011

THE MOTHER OF COURAGE

EXPLORING FEMININE LEADERSHIP The power of the feminine principal I’ve been working with three (new) clients, all women, whose names shall be held in reserve, for now — but it’s interesting to contemplate the character of the feminine, when it … Continue reading →

Posted in Cool People, Storytelling, Trends | Leave a comment
August 8, 2011

SEND HELP

WHAT LANGUAGE: YOUR MESSAGE? WHAT CALL: YOUR PLEA? WHAT TONE: YOUR HOPE? HOW LOUD:  YOUR REACH? Sometimes I’m asking for help. But I’m not asking for help in the right way. One calls out, but the call falls on deafness. … Continue reading →

Posted in Storytelling | Leave a comment
August 18, 2010

Duluth Pack | True Brands: Beautiful Authenticity | Truth in the telling series

Brand storytelling that goes back 130 years, and pitched as a marketing strategy for merchandising sales at Barney’s. Notes on selling old brands as something newly hip. Buy, here: I’m looking for True Brands.

Posted in Brands, Retail, Storytelling | 1 Comment
May 1, 2009

Starbuck’s New Truth, Told on the Outside of a Burlap Bag

It’s not coffee alone, it’s the Starbuck’s experience. There’s a new campaign, popping on Sunday and here’s the sneak peek, referencing Howard Schultz’s intonations — along with some other Starbuckian baristas, offering their opening insights and meditations on the campaign. … Continue reading →

Posted in Brands, General, Marketing 2.0, Retail | 4 Comments
April 4, 2009

True Brands | Exploring the truth in Microsoft’s Lauren

When presumptions of documentary hold, truth be told? All the world’s a stage, so inferred – As you like it. And, to that, we are all mere actors, exiting, staging, right, left? And finally, off the stage?

Posted in Concepts, General, Marketing 2.0, Storytelling | 1 Comment