Into the Rave[n]
The Quest for Creative Inspiration, Imagination and Personal Iconography I photographed this bird in the Himalaya— in Bhutan, a place of the Raven Gods. As some know, I have a long history with Ravens—the birds. This comes from earlier, childhood and mystical...
Bespoke Identity | Custom Fonts for Motion Picture Branding
In my history, I’ve often thought, looking at, literally, any logo—“that could be better.” Or, “why such an off-the-shelf solution—there’s nothing distinct, ownable or registrable with this asset?” Of course, all of us, as brand strategists, designers and logo...
Branding the Poetic Instinct | Dancing with the Dead, the transformation of Bill Porter and Red Pine
The presumptive nature of design is that it’s magical. We’ve commented on this proposition extensively. Design as interpretation Design: it is a transformative tool that translates content from one tier of comprehension to something new—a altered plane of...
Fútbol | Linguistic Virology, Brands and Community
Exploring the word, the history, the meaning of infectious content. Over the last couple of days, I’ve spent a lot of time talking about soccer—both in outreaches to the soccer-playing community, team owners, well-making soccer-related foundations in support of...
Culturally Specific Branding | Beauty Brand Design for Asia
Designing brands for consumer profiles in only one geography. Most brand shops have experience in developing brands that are global in nature, they start in one area—likely the geographic origination of the brand creation, then they expand to other regions in the...
The Path and The Wind, The Serpent and The Stone
The Brand, the Allegory, the Symbolism and the Story Our history is our story, it’s the nature of our wandering in the winding course of our lives, our explorations and poetic discoveries. The question might come to the nature of the wander—and what is that, just a...
Crowd Control | Brand Workshopping and the Deep Metaphors of Brands
You can always think poetically—"there’s a poem somewhere in this work.” There’s an allegory inside this brand—it’s the tiny enterprise, climbing the massive mountain towards a new vista—a new view to the world, and the community of their offering. There’s no easy...
Listening to the hand
Seeing stories in Brands, Design and Gesture. As a leader of workshops, and team-related branding sessions, I tend to watch my teams very carefully. My last blog spoke to listening, and appreciative observation— how to study the evidences of emotion in the gestures of...
Listening
Paying attention, appreciative perception and the emotionality of listening Isn’t it interesting, the way people lean-in? Leaning-in, they’re paying closer attention— why is that, is it a hearing expression? “I lean-in so I can hear better?” In running brand summits,...
Brand design and feelingness
Emotional strategies in sensate brand integration Brands ask, “touch me more often, be my friend, speak to me, stay in touch.” Talking to an executive brand team, I reach-out in a simple question—“what’s the point here—what’s this workshop really about?” And the...