GIRVIN | Designing The Brand: The Legend of Zelda
The game goes on. Forever. Obviously, as the design agency of record for Nintendo, in the legacy of our history of brand design in the 80s-90s, we walked the storytelling from design thinking, gamer trials and testing, briefs from Japan’s designers and the...
The Way Forward, the Wisdom of Brand Wandering: Farther, Further, and Future.
Mýrdalshreppur, Iceland As a global wanderer—and a wonderer, in that wandering—I’m always thinking about that notion of the deeper side of the stride. And I ask: "what, to walking, what to the steps forward, what is the sense of the way ahead?” And when I think about...
Theatrical Branding and Type Design | Logo Workshops in LA
For motion picture studio teams, agencies and theatrical producers, I’ve been giving these workshop presentations as a proposition to linking marketing strategy, brand storytelling and narrative illustration. In a manner, thinking of movie logos, the identity offers a...