by Tim Girvin | Concepts, Places | Mar 8, 2008
The OED: “brandish” — Brand as fire. Notes on the Place of being. Considering meaning and etymology, reflections on distinction and memory of meaningful experience. I had a conversation with a friend of mine, Paula Rees. She’s a placemaker. Her...
by Tim Girvin | Concepts, Retail | Feb 25, 2008
I was thinking about things floating, ideas that are on one level, then another. And that idea of the interconnection of the idea on the surface, and the idea beneath. “The details are not details. They make the product.” So says, Charles Eames. So you...
by Tim Girvin | Concepts, Marketing 2.0 | Feb 23, 2008
We’ve talked about, or I’ve written about, that idea of retail experience in the context of feeling what the environment might be like. What if there was the chance to tell that story online in a more compelling, livelier modeling? Rather than the usual...
by Tim Girvin | Concepts | Feb 18, 2008
The very center of the work that I do lies here, in the heart of the letterform. There can be just that one touch, that relates to the person. D.4-D. The letter, big or small, translates to content. c1460 G. ASHBY Policy Prince 648 Poems (E.E.T.S.) 33 Yf god sende you...
by Tim Girvin | Concepts | Feb 2, 2008
The signature is a marking, a signing, that links the gesture of the hand, the fingertips, the wrist, the arm to the mind. It’s a kind of drawing of the mind — your signature is the reflection of your intelligence. That is, I suppose, the character of...
by Tim Girvin | Brands, Concepts, Incubation | Jan 30, 2008
In a way, this story is about shifting brand visioning. And it’s early enough, for this story, this client — that I can’t really reference the brand name. But people ask, what is it like — what do you do? What happens? Brand development and the...
by Tim Girvin | Brands, Concepts | Jan 25, 2008
I’m always looking back. But never staring. All ways looking. In all ways — exploring. Looking deeper. And in way, that’s something to the way the we work, we think. Look deep. Go further. Be in: their there. Where they are. What that means is doing...
by Tim Girvin | Concepts, Designers, Storytelling | Jan 24, 2008
There is a mythic dimension in the character of storytelling; it’s an ancient tradition — it reaches to deep archetypes and cyclical patterns that show themselves repeating ways in which messages can be understood and shared — and how they can be...
by Tim Girvin | Concepts, Retail | Jan 20, 2008
I’ve been working on this cover design for Wired. And it will be the kind of cover design that, in some manner of streetside merchandising, will literally leap to the street. Bold. Simple. When I first got the call to do this, it was from a friend, Margaret...
by Tim Girvin | Brands, Concepts, Cool People, Human brands | Jan 17, 2008
I spoke to the Luxury Marketing Council about the concept of truth — authenticity — in the context of branding. It was more than that. It was also about the nature of the story, as part of the character of brand expression. It’s never just the story...
