by Tim Girvin | Concepts, Designers, Storytelling | Jan 24, 2008
There is a mythic dimension in the character of storytelling; it’s an ancient tradition — it reaches to deep archetypes and cyclical patterns that show themselves repeating ways in which messages can be understood and shared — and how they can be...
by Tim Girvin | Concepts, Retail | Jan 20, 2008
I’ve been working on this cover design for Wired. And it will be the kind of cover design that, in some manner of streetside merchandising, will literally leap to the street. Bold. Simple. When I first got the call to do this, it was from a friend, Margaret...
by Tim Girvin | Brands, Concepts, Cool People, Human brands | Jan 17, 2008
I spoke to the Luxury Marketing Council about the concept of truth — authenticity — in the context of branding. It was more than that. It was also about the nature of the story, as part of the character of brand expression. It’s never just the story...
by Tim Girvin | Concepts, Luxury, Trends | Jan 16, 2008
What is holding? What is held? What is memory? What is valued? I gave a talk this past week to the Luxury Marketing Council in NYC, and this overview, in recollection, was about truth. Actually, it was about the weaving of truth in product portrayal. And it reaches...
by Tim Girvin | Brands, Concepts, Human brands | Jan 13, 2008
While it might seem profoundly obvious, the brand is inherently human — it’s about people, connecting to other people. People create brands — the notion of a brand DNA is nothing but an explication of the concept of the precisely personal character...
by Tim Girvin | Artists, Concepts | Dec 23, 2007
I’ve been drawing — painting — things like this for some time. And, well, they’re flat. There are two dimensions. The black, the white. And the space, between. And then, too, there are translations of the energetic content of the brushstroke...
by Tim Girvin | Artists, Concepts, Designers, Places | Dec 16, 2007
I’ve offered some expression of the opening vision of 40 Bond and I’ve been watching the evolution of that project. I went back. I had a couple of meetings in that area, NOHO, I’m guessing. Kimberly Sheppard from Gabellini | Sheppard. And...
by Tim Girvin | Concepts, Luxury, Retail | Dec 13, 2007
I am looking for truth. Looking at finding truth. Looking for businesses — and people — that are about truth fullness. That the story that they tell is a robust expression of the inherent character of who they are. And in exploring that premise, I came...
by Tim Girvin | Brand Mysticism, Brands, Concepts | Dec 11, 2007
The issue of branding is more about gathering differentiation; it’s a way of telling a distinctive story that positions the company in a way that is discrete from the competitive fray. And it just might be that — a story. What do you really remember about...
by Tim Girvin | Concepts, Marketing 2.0 | Dec 10, 2007
The brand story as a communications tool, in brand management and experience design. What is brand, what is story, what is message, what is experience? What changes are emerging in the concept of branding, storytelling, community and communications? What direction, if...
