by Tim Girvin | Brand Mysticism, Brands, Concepts | Dec 11, 2007
The issue of branding is more about gathering differentiation; it’s a way of telling a distinctive story that positions the company in a way that is discrete from the competitive fray. And it just might be that — a story. What do you really remember about...
by Tim Girvin | Concepts, Marketing 2.0 | Dec 10, 2007
The brand story as a communications tool, in brand management and experience design. What is brand, what is story, what is message, what is experience? What changes are emerging in the concept of branding, storytelling, community and communications? What direction, if...
by Tim Girvin | Concepts, Storytelling | Nov 28, 2007
What about lines? I’ve been thinking about them. And they’re everywhere. Obviously. But what I’m curious about is the patterning of the line — and what lies in the heart of the line. How’s it made? What gesture within? And the designed...
by Tim Girvin | Concepts, Marketing 2.0, Retail, Storytelling | Nov 28, 2007
This is about identity, visualizing and animation — and retail. And something I’d tried to do, but couldn’t. And someone (WOW | Tokyo) that did. My story. Their story. —- Last year, I’d worked on this idea of projecting this giant...
by Tim Girvin | Concepts, General, Scent | Oct 19, 2007
Scent is the most powerful of the five senses. How can companies use scent to attract customers? How can it be used as a marketing tool? It’s important to think of scent as a kind of layering of experience. For example, scent alone won’t instantly...
by Tim Girvin | Concepts, General, Storytelling | Oct 15, 2007
Seeds of Compassion | The Kirlin Foundation It’s interesting to note, sometimes, how entrepreneurs look at the premise of their enterprise as being, fundamentally, operational and transactional. There are literally thousands of businesses that operate otherwise,...
by Tim Girvin | Concepts, General | Oct 13, 2007
Examples of what your international meetings involve: Global encounters that I’ve been involved in usually relate to complex presentations involving design — and different kinds of design: identity, packaging, brand strategy, retail design and...
by Tim Girvin | Artists, Concepts, Designers, General | Oct 4, 2007
I believe that the story is the way that people connect with each other. I tell you a story about me, you learn something — there’s a possible magnetic link between us; we’ve made some opening range of a connection. And from there…what, where...
by Tim Girvin | Concepts, Storytelling | Aug 23, 2007
Visual Thesaurus visualizations, brand development and GIRVIN. —- As a designer, and someone that works in the space of branding and the human character of business communications, writing plays a significant role. Moreover, there’s the issue of how people...
by Tim Girvin | Concepts | Aug 16, 2007
When someone gets something — understands a message, how is it gathered, how is it understood? The lay of the alphabet, the geometries therein, speak to the message of the mind, laid bare, in the character of the black on the white, the message — missive...
