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ON MAKING

M A K E Y O U R W A Y S BRAND SPACE—THE STRATEGY OF MAKING—STORYTELLING, PLACE-MAKING, THE PERSONAL JOURNEY OF THE WORK—WHAT YOU MAKE AND THE WAY YOU MAKE IT. Isn’t it so that our journey—as creatives, designers, wordsmiths, strategists—is a stride towards finding?...

You’re not here, where are you?

MEDITATIONS ON REMOTE WORK. THE SEARCH FOR MEANINGFUL BEAUTY, THE QUEST FOR ACTIVE FOCUS IN ATTENTION AND THE CONTEMPLATIVE STRATEGY OF WORKING IN REMOTE LOCATIONS—SO-CALLED: WORKING SOMEPLACE YOU’RE NOT SUPPOSED TO BE. An old scrap of handmade paper, hanging in a...

FEELINGNESS

The Emotional Construct Of Brand Experience: The Wow Moment. CAPTURING WOW IN BRAND MANEUVERS Feelingness? You know the sensation, the moment of wow, which sets into play a kind of cascading—“wow, isn’t that something?” And, hopefully, it keeps going as—“will you look...

THE EXPERIENCE ECONOMY

PURPOSEFUL EXPERIENCE DESIGN STRATEGIES, COUPLED WITH INTENTIONALITY. WHEN THERE’S NO PLACE TO GO, WHAT IS THE EXPERIENCE? AMBITIONS IN DESTINATION | RESTAURANT DESIGN STRATEGIES Now’s the time for many that experiences are home bound and under locked-down scenarios,...