by Tim Girvin | Brands, Cool People, Designers, Places, Storytelling | Jan 28, 2022
WORKING IMAGINATION | THE IMAGINEERS AT DISNEYLAND In my history as a design leader, we worked around various propositions of entertainment at Disney—not only working on films, but Disneyland itself, in a string of calls from the Imagineering teams at Disney,...
by Tim Girvin | BRAND MYSTICISM, Concepts, Places, Retail, Storytelling | Dec 1, 2021
IN THE JOURNEY OF BRAND DESIGN, IT ALWAYS COMES DOWN TO MEANING, MEMORY AND SENSATION. We’ve been working around the brand frontline for 4.5 decades. There are a string of alignments that emanate from that succession that are the core questions that always come to...
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Cool People, Human brands, Interior Design, Places, Retail | Nov 5, 2021
TOUCH ME MORE OFTEN. When you circulate, out exploring things—places, brands, natural experiences in the outdoors—what do you do? How do you explore? Me? I’m a touchy-feely kind of a person—I like to touch things, which is inherent in the character of my work, since I...
by Tim Girvin | BRAND MYSTICISM, Designers, Places, Retail, Storytelling | Oct 27, 2021
When you think about a place— what aspects are the most memorable? From my view: patterns, there are patterns that intertwine in the experience of a place that become distinctly memorable. That can speak to unique uses of materials—as in the gnarly grizzle of the...
by Tim Girvin | Brands, Concepts, Interior Design, Places | Jun 23, 2021
Working in Asia, as well as other parts of the planet, particularly in emerging economies, the notion of tinier living environments is well implemented—needfully so. Big living environments are—everywhere—far more costly and mostly less efficient than smaller...
by Tim Girvin | Brands, Concepts, Places | Feb 10, 2021
The Emotional Construct Of Brand Experience: The Wow Moment. CAPTURING WOW IN BRAND MANEUVERS Feelingness? You know the sensation, the moment of wow, which sets into play a kind of cascading—“wow, isn’t that something?” And, hopefully, it keeps going as—“will you look...
by Tim Girvin | Concepts, Interior Design, Places, Retail | Feb 3, 2021
PURPOSEFUL EXPERIENCE DESIGN STRATEGIES, COUPLED WITH INTENTIONALITY. WHEN THERE’S NO PLACE TO GO, WHAT IS THE EXPERIENCE? AMBITIONS IN DESTINATION | RESTAURANT DESIGN STRATEGIES Now’s the time for many that experiences are home bound and under locked-down scenarios,...
by Tim Girvin | Brands, Concepts, Places | Oct 22, 2020
ANY BRAND HAS TO THINK ABOUT ITS PLACE—THE PLACE THAT IT MAKES: HOW PEOPLE EXPERIENCE IT AND HOW THE STORYTELLING THAT IS REVEALED—AND, IN THAT, HOW THAT FEELS. I learned about brand and place-making earliest in my career—at the very beginning—college trade—painting...
by Tim Girvin | Interior Design, Places, Storytelling | Sep 30, 2020
When you make a place, what gives it soul? Authenticity, material utility, legacy of use. Humanity in play, ingenuity of unexpected applications. Soulfulness wouldn’t support a clinical cleanliness or synthetic manufacture, soul— by its very etymology—refers to sea,...
by Tim Girvin | BRAND MYSTICISM, Concepts, Places, Storytelling | Jul 15, 2020
The Ecology of the Forest as an allegory for community, audiences and customers. We spend a lot of time studying people—watching them, listening to them and studying them in use contexts wrapped around brands. We look at how people use things, bring brands into their...
