by Tim Girvin | Brands, Concepts, Cool People, Storytelling | Oct 11, 2009
Brand strategy exploration: Yves Saint Laurent | Girvin: 2007 For a presentation on entrepreneurship, branding and emotional content to the Nanyang Technological University, Singapore GIRVIN’S FOCUS has been directed to the concept of brand development and...
by Tim Girvin | Artists, Brands, Cool People, General, Storytelling | Mar 23, 2009
Art Wolfe | Wikipedia imagery file Creative Commons Attribution-Share Alike 3.0 Unported The brand that is a living, loving being. Art Wolfe and I go way back — decades; but my personal relationship with him goes back further — into the recesses of my...
by Tim Girvin | Concepts, General, Storytelling | Oct 15, 2007
Seeds of Compassion | The Kirlin Foundation It’s interesting to note, sometimes, how entrepreneurs look at the premise of their enterprise as being, fundamentally, operational and transactional. There are literally thousands of businesses that operate otherwise,...
by Tim Girvin | Brands, Human brands, Marketing 2.0, Storytelling | Jun 11, 2007
There’s an interesting positioning here — to the concept of the elevator pitch. And while I don’t have a elevator pitch, or a request for money, I do have a modeling that relates to your premise. So, a framing. Brands are about people. And we know...
by Tim Girvin | Artists, Concepts, Storytelling | Apr 23, 2007
I’d written a couple of weeks back about the enso, the zenga brush-drawn circles of the Zen masters, as a statement of satori and the enlightened condition. There’s more, to the notion of the symbology of the circle, as a gesture of containment and...
by Tim Girvin | Artists, Concepts, Storytelling | Apr 10, 2007
For maybe some 25 years I’ve been collecting zenga. These are the paintings of Zen masters. They are of the haboku style, which is the most captivating, to my aesthetic, which is called “broken ink”. It’s about saying something in nothing....
by Tim Girvin | Brands, General, Storytelling | Mar 23, 2007
What story is there when the tale is hardware and the phone set for kids? Couple that thinking with a slightly schizophrenic jumble and you’ve got brand: Kajeet. Jeet is the personality, safety — the reference, yet a gameworthy fun is woven in....
by Tim Girvin | Brands, Storytelling | Nov 7, 2006
Bill Virgin, Seattle PI To the nature of shifting marketing, to marketing environments…I’d offer this: We tend to visualize the shifting of messages, for businesses, as a tuning of the story. So if there’s the implication that a brand, for example,...
by Tim Girvin | Brands, Retail, Storytelling | Oct 20, 2006
I spent the day with Balletmakers | Capezio the day before yesterday. It was Cristina and I. Some interviews, some research, some connections. More gathering. This will be going on for a couple of weeks, the two of us. But there were intriguing other insights into the...
by Tim Girvin | Designers, Retail, Storytelling, Trends | Oct 11, 2006
SLICE CURL PEEL MELT. Thought you might enjoy this, the detailing of Thomas Heatherwick’s work on Longchamp, Soho, Manhattan. Maybe you’ve seen it, already. I was down town working, Soho, took a break, and went there: shot. Frankly, I’m actually not sure that the...
