by Tim Girvin | Concepts, Luxury, Trends | Jan 16, 2008
What is holding? What is held? What is memory? What is valued? I gave a talk this past week to the Luxury Marketing Council in NYC, and this overview, in recollection, was about truth. Actually, it was about the weaving of truth in product portrayal. And it reaches...
by Tim Girvin | Brands, Luxury, Retail | Dec 27, 2007
“Apple Store – Downtown New York” by JeremyMP is licensed under CC BY-NC 2.0 . I first met Steve Jobs in the 80s. Actually, it was at Stanford. He was there, speaking. And I was there, listening. Afterwards, I went up to introduce myself. And we went...
by Tim Girvin | Artists, Cool People, Luxury, Retail, Trends | Dec 14, 2007
I’d worked for Yves Saint Laurent to explore the story in the context or retail design and brand strategy a year ago — working under the leadership of YSL President Laura Lendrum and her EVP | Retail Design, Claudia Cividino. The work was a gathering, a...
by Tim Girvin | Cool People, Luxury, Retail | Dec 14, 2007
I had the chance to listen to Tom Ford, and to meet him, at a CEO Summit for WWD | Beauty | Miami. Nice man. Incredibly articulate thinker, as well. And this was, formally, before the announcement of the Tom Ford brand. Shirin Von Wulffen, a person I worked with at...
by Tim Girvin | Brands, Cool People, Luxury | Oct 18, 2007
The point, to the discussion, our talk, our sharing — is really simple. Is luxury, really, luxury? Or merely smoke? Where’s the legacy, the story, the craft, the making, the beauty, the powered intensity of focus?? Or are we merely selling the skins of the...
by Tim Girvin | Cool People, General, Luxury, Places, Retail | May 22, 2007
I’ve been tracking Tom Ford’s work closely, from before our YSL days. I loved that work, working with you…and it was great learning more about the man, the history ( all of them ) and the characters that emerged in the brand. Not sure where...
by Tim Girvin | Cool People, Designers, Luxury, Retail | May 6, 2007
Image by Tim Girvin What was compelling to me was Robert’s history. From Kuala Lumpur to the University of Oregon. At a luxury event, he was one of a string speakers that I spent some time with—talking to them about their work. Their brands—from the high end of...
by Tim Girvin | Cool People | May 3, 2007
To be involved with Lev Leviev is, at least for many that are attached to him, a challenge — a mystery. I’ve worked with two friends, several clients, who’ve mentioned that they’ve only seen him a couple of times. And that he is modest, direct...
by Tim Girvin | Concepts, Luxury | Aug 11, 2006
Let’s start at the beginning point of our earlier conversations; branding is about people. It’s not merely about the growth figures; there’s no growth if people don’t get the story. The real point, however, is about what luxury means; yes –...
by Tim Girvin | Brands, Storytelling, Trends | Jul 20, 2006
There are a couple of trends that I perceive, in working in this space of consumer communications and brand representations. First, it’s clear that there are continuously emerging “new brands”, which might be “repositioned” old brands....
