by Tim Girvin | Concepts, Marketing 2.0 | Dec 10, 2007
The brand story as a communications tool, in brand management and experience design. What is brand, what is story, what is message, what is experience? What changes are emerging in the concept of branding, storytelling, community and communications? What direction, if...
by Tim Girvin | Concepts, Storytelling | Nov 28, 2007
What about lines? I’ve been thinking about them. And they’re everywhere. Obviously. But what I’m curious about is the patterning of the line — and what lies in the heart of the line. How’s it made? What gesture within? And the designed...
by Tim Girvin | Concepts, Marketing 2.0, Retail, Storytelling | Nov 28, 2007
This is about identity, visualizing and animation — and retail. And something I’d tried to do, but couldn’t. And someone (WOW | Tokyo) that did. My story. Their story. —- Last year, I’d worked on this idea of projecting this giant...
by Tim Girvin | Scent | Nov 24, 2007
https://www.amouage.com/ What’s the story, what’s the layering behind the fragrance, that leads to the story. Fanny Adams, Paris, tells this story. November is also a month to celebrate for Middle Eastern perfume company Amouage, which launches two new...
by Tim Girvin | Retail, Scent | Nov 14, 2007
There are two attributes of experience in shopping. One is purely acquisitional — that is, merely on the notion of action and purchase; there’s no focus other than that, in acting and acquiring. You are looking for something and you want it, you buy it...
by Tim Girvin | Cool People, General | Nov 14, 2007
11.12.07 Photo by Alex Erikson | Capezio Brands Dance Library of Israel at the Harvard Club. The annual gala this year awarded Paul Terlizzi, CEO of Capezio, its prize for outstanding achievement and contributions to the arts and dance community. And we’re proud...
by Tim Girvin | Places | Nov 11, 2007
At the request of editor Dasho Kinley Dorji, Editor in Chief, Kuensel, Thimphu, Bhutan —- I recently toured Bhutan. And it was a long-held dream for me. Some 40 years earlier, in teaching classes on design, calligraphy and illustration to support tuition in...
by Tim Girvin | Cool People, Human brands | Nov 7, 2007
http://www.newyorksocialdiary.com/social-diary/2007/saluting-tom-cruise I’m not sure how I’d connected with your Diary — but somehow I got linked in, some years back. Your little piece on Tom Cruise was happily familiar — and while...
by Tim Girvin | Cool People, General, Marketing 2.0 | Nov 7, 2007
Sometimes, there’s one sticky adhesion, one magnetism that links people, brands, projects together. When I go into a new client’s office, the one elemental attribute of the interiors that I study are the books. What books are there? What’s this...
by Tim Girvin | Concepts, General, Scent | Oct 19, 2007
Scent is the most powerful of the five senses. How can companies use scent to attract customers? How can it be used as a marketing tool? It’s important to think of scent as a kind of layering of experience. For example, scent alone won’t instantly...
