PRODUCT DESIGN, CAPTIVATION AND THE APPLE SIGNATURE
I was talking to a young engineer about the principled ideation of Apple industrial design;
that certain details are not only innovative not only in terms of product design creation —
they didn’t exist before; or
industrial design, the beauty of their detailing, or further,
the invention of their manufacture, how they’re made,
like carving computers from a single piece of aluminum.
What is the new
It’s what matters.
GIRVIN | DECATUR ISLAND STUDIOS | MEDITATIONS ON
THE LEGACY OF STEVE JOBS
& APPLE [+GIRVIN]
DESIGNING IMAGINATION : AND THE TOOLS TO MAKE IT HAPPEN