December 19, 2013

Brand Scouting

Brand Scouting

As you explore the perimeter, you scout the range of the work.
In our working experience, and in being a Scout and the magnetism of sensation, you need to get close in, first hand, to understand the nature of a brand, its people, its culture; it won’t be something that can be sensed remotely.

If your practice presumes that you’re about “experience design” then the nature of the work will be about how you, the expert, experience it.
Holism in brand strategy will be evidenced in how wholly you know it, understand the living truth of the propositions and how you can help that channeling — any story is a channeling it’s a funneling from one range of experience to another, the story, retold, becomes a new magic in a refreshed telling, presuming the three “r’s” are called into comprehension.

You’ve got to be there, to know that. It’s one thing to understand, it’s another to know.
To know, you’ve got to be there. Understanding could be evinced in a remote context.
Knowing, you’re there. You’re inside.
The truth can be seen. Scene. It’s one thing to offer holism theoretically, it’s another to be inside, working that inner world.
Soul space, insight, and
magic — transformation.

Tim | Girvin Queen Anne Studios

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G I R V I N | FASHION BRAND STRATEGY
CLOTHING, RETAIL + STORY: THE CARTOGRAPHY OF LOOK
http://bit.ly/szZeT0

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