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GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

12.12.12. The end of the world,
as we thought about what we know about it.

12.12.12. The end of the world, as we thought about it.

Meditations on Apocalypse

I contemplate the nature of the end of things, 12.12, 12. 21, whatever — and what is that, to the notation of the end.

Apocalypse, etymologically [like Calypso] is both the covering, and the uncovering.
And the new beginnings.
And perhaps yes, it is a dance, as well.

A week back, I met with an archeologist, paleontologist [and park ranger] who was studying the fossil records of creatures that roamed the earth millions of years back; those that survived [sharks, cockroaches and dragonflies] and the monster lizards that stomped the muddy stone, swamps and primordial ooze. They lived, then they “all” died.

He works at a lonely outpost — and chats up the history of the end, and the new beginnings, with relish.
He discovered his own dinosaur, Nothronychus graffami — even named after him.

12.12.12. The end of the world, as we thought about it.
Park Ranger, Merle Graffam

Talking with him, and learning about the scythe-like claws of his dinosaur, tellings of the distant past, I was contemplating — the patterning of the end game.

Why am I thinking about this, I wondered? My own extinction, inescapable as it is?
What is the fascination with the end of realm stories?

The idea of change, the end of the world — would the notion of the permanent transition, and foretelling its structure, as a storytelling metaphor, allegory or warming be the answer, Contagion, or otherwise?

The ultimate change,
there’s the workaday work, the world of the now, and there’s the drastic transformation of everything; “it was all here, and now it’s all gone.”

There are a slew of entertainments, speaking to the idea the apocalyptic closure.

Meteors, a newly close-to-earth- Sun,
a Sun gone out,

12.12.12. The end of the world, as we thought about it.

a lunar melancholia.

12.12.12. The end of the world, as we thought about it.

Or the spectacularly popular Zombies, and their Apocalypse.

12.12.12. The end of the world, as we thought about it.

the end as envisioned by Girvin client, Sy-Fy and our work on Trion’s Defiance.

There’s a bridge there — from the beginning to the end, and the beginning.
Girvin has history with Zombies, too.

From Dinosaurs to Zombies, an alphabetic leap — from the beginning, to the end, and the reborn.

12.12.12. The end of the world, as we thought about it.

In the movie trade we worked on
our share of beginnings and endings.

12.12.12. The end of the world, as we thought about it.

And from the remade civilization,
the legacy of [vampire] the dead, made undead,
science, poison, legacy —
and Wade Davis and Harvard’s legacy
in the hallmarks of ethnobiological anthropology.

12.12.12. The end of the world, as we thought about it.

The point, perhaps, to
the moment [and momentum] of
12 | 2012,
is a meditation on
the end and the beginning.

When I was a student at the Evergreen State College, in studying the mandala from Jose Argüelles, we talked about the end, the beginning of the cycle.
Like the inhalation, and the exhalation — that could be the beginning breath drawn, or the exhalation — the last.

12.12.12. The end of the world, as we thought about it.

A fascination with the rapturous trend of change — the ultimate transit,
dislocation of status, or geographically rupturing — comes in many forms.

Change where you are.

It’s not right now,
it could be better
“some other time, over there.”

“I don’t like where I am,
I should be somewhere else.”

“I don’t like how I am —
I could be someone else.”

‘If I died, I could come back
and feed myself better.
And I could change myself.”

“You’re not really alive,
you’re the walking, waking senseless.
Better change, now.”

12.12.12. The end of the world, as we thought about it.

To that, Walking Dead, another end of the world “entertainment,”
it’s nearly the number one hit in American television.
Facebook, nearly a quarter million likes.
That might say something.

t | out, at
the edge
of the whorled
…..
G I R V I N | DESIGNING MOVIES
FROM THE BEGINNING, TO THE END
THEATRICAL BRANDING + ENTERTAINMENT
IMAGINATION: AND THE TOOLS TO MAKE IT HAPPEN