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The Design Associates

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GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

A Journey of Personal Perfume | Selfridges&Co.

Designing a Pathway of Personality, Fragrance and Their Retail Perfume Portal.
A Journey of Personal Perfume | Selfridges&Co.
In a note forwarded by retail strategist and architect,
Dawn A. Clark, she notes Selfridges’ newest innovation — a Perfume Laboratory [Videolink]. As has been pointed out by many, Selfridges&CO. is a retail group that seems perpetually poised on stretching the edge. In fact, their history is rife with first times — first-to-market revolutions.

A Journey of Personal Perfume | Selfridges&Co.

With a tablet-based inquiry, the guest, on arriving is interviewed by technicians who begin a profiling that will lead the experiencer on a journey — and, in the end, create a solution of a 50ml customized fragrance, valued at £65, the place is luminous, translucent and, like perfume [through smoke] theatrically misted.

A Journey of Personal Perfume | Selfridges&Co.

With your interrogatory iPad interviews, the scent exploration continues, room by room, chambered scents that are tested to response [pleasant or unpleasant] and your profiling is fulfilled, in the end,
with your technically-manufactured scent amalgam.
15 minutes, the voyage to perfumed self discovery.

A Journey of Personal Perfume | Selfridges&Co.

Given the vaporous nature of perfume, it’s exceedingly challenging to design a way of containing the layering of scent experience, being a molecular dispersion, scent travels on the slightest breeze — we all know that
sprayed-scent bomb wash department store expression of perfume
here, let me help you try this.”

The designers of experience, Campaign,
created the solution for Selfridges&Co.

A Journey of Personal Perfume | Selfridges&Co.

Tim | GIRVIN | Decatur Island Studios
…..

G I R V I N | FASHION BRAND STRATEGY
CLOTHING, RETAIL + STORY: THE CARTOGRAPHY OF LOOK
http://bit.ly/szZeT0