by Tim Girvin | Cool People, Motion Pictures | Mar 12, 2025
It’s been an intriguing pleasure working at the behest of theatrical “stars.” Surely, thinking about it—acting, or directing, is a complex expectation— the hours are demanding, the scale of the commitment is enormous, the creative expansiveness is deep. During...
by Tim Girvin | Brands, Motion Pictures, Storytelling | Mar 7, 2025
Mirror Mirror on the Wall, Who’s the Fairest of Them All? Any study of this film’s current premise and promotion, the pitch and proposition— critical notes from the social community—might be up for a overload of remarkably acidic commentary. People, apparently, are...
by Tim Girvin | Concepts | Feb 26, 2025
Above, speaking of scripts, a Girvin stylistic expression: a broadly splayed opening capital, a hairline accentuation, a strike stroke from the opening character in its initiation, a bounced baseline and jumped x-height, an unexpected ligature, widely varied pen...
by Tim Girvin | Concepts, Motion Pictures, Storytelling | Feb 20, 2025
The study of moves on the board. I was talking to a client about chess strategy, the moves, the personality of the players—the tactical delicacy of the moves. Are there archetypes in the game? Yes, player archetypes. First off, the legacy of the game is roughly 1400...
by Tim Girvin | Brand Mysticism, Brands, Concepts | Feb 13, 2025
Workshopping allegories and brand soul I was thinking about the question of inquiry and exploration, the search—reaching in(to people)—listening to them, learning from them, and gathering their impressions and ideas. Search for it, listen to them, what does that look...
by Tim Girvin | Brands, Places, Storytelling | Feb 10, 2025
Portfolios, collectible design processions and creating metaphorical gallery experiences. It’s an interesting contemplation to think about brand work, design, and value. Surely there is a lot of conversation about design as a value-inducement to brand propositions....
by Tim Girvin | Brands | Jan 23, 2025
Could a brand be so beautiful that it should be made into jewelry? “Sure,” says Susy Korb, an earlier Creative Director at Tiffany&Co., she asked, “Could we create a font that could be used in our print, as well as for actual fabrication into precious...
by Tim Girvin | Artists, Cool People | Jan 16, 2025
Everyone has a powerful connection to their mothers. My mother, Lila Lee Shaw Girvin died this past week. And it called into contemplation all of the things that one thinks about in death—of anyone near. You’re thinking, “they were here, now they’re gone....
by Tim Girvin | Brands | Jan 8, 2025
The Quest for the Most Beautiful | Brands, Enterprises, Narratives and the People That Make Them. In our life journey, the threading of our work, as creatives—people that create— we listen, absorb, gather, interpret and make meaning. We work to import and deliver...
by Tim Girvin | Brand Mysticism, Brands, Concepts, Storytelling | Dec 19, 2024
How Bright the Future? Could a Creative Brief be…Brief? Not really. Brevity isn’t the point, it’s the concision of the document. This is a talk that I was asked to offer at P&G, then later again at Mark Anthony Brands—the beverage group in Vancouver, BC., then...
