by Tim Girvin | Brands, Concepts, Designers, General, Storytelling | May 17, 2012
Layering content, the palimpsest of meaning A calligraphic broadside, a gift, for speakers and presenting participants at The Evergreen State College 40th Anniversary. When I was a student, library adviser, workshop instructor and finally, faculty member [graduate...
by Tim Girvin | Concepts, General | Dec 15, 2010
What lies beneath: the nature of the X, the cross road, the crossing guard, the mark of the x and the magic of the nexus. The symbolic allegory of the x mark. When I was in Bali, I surprised by the villagers attention to the white flagged pieces of paper that hanged...
by Tim Girvin | Brands, Concepts, General | Aug 24, 2009
Studying the context of intuition in branding When we’ve had the opportunity to explore the notions of testing — locally, nationally, internationally, even in micro-community and localized interceptions — it’s interesting to consider what is...
by Tim Girvin | Artists, Brands, Cool People, General, Storytelling | Mar 23, 2009
Art Wolfe | Wikipedia imagery file Creative Commons Attribution-Share Alike 3.0 Unported The brand that is a living, loving being. Art Wolfe and I go way back — decades; but my personal relationship with him goes back further — into the recesses of my...
by Tim Girvin | Cool People, General, Marketing 2.0 | Nov 7, 2007
Sometimes, there’s one sticky adhesion, one magnetism that links people, brands, projects together. When I go into a new client’s office, the one elemental attribute of the interiors that I study are the books. What books are there? What’s this...
by Tim Girvin | Concepts, General, Scent | Oct 19, 2007
Scent is the most powerful of the five senses. How can companies use scent to attract customers? How can it be used as a marketing tool? It’s important to think of scent as a kind of layering of experience. For example, scent alone won’t instantly...
by Tim Girvin | Artists, General | Oct 19, 2007
design — the implementation of the signature, the marking, the descriptive curve, has always been that thing which crosses borders — for the sharing of one thing makes its way to another — it’s found here, signed, and extended there…and...
by Tim Girvin | Concepts, General, Storytelling | Oct 15, 2007
Seeds of Compassion | The Kirlin Foundation It’s interesting to note, sometimes, how entrepreneurs look at the premise of their enterprise as being, fundamentally, operational and transactional. There are literally thousands of businesses that operate otherwise,...
by Tim Girvin | Artists, Cool People, General, Places | Mar 30, 2007
Hi and good morning. I went to Gabellini Sheppard to talk to them about some things. And they’re right on the foot of Bond, in NYC. I walked over to 40 Bond, to see about Ian Schrager’s new venture with HerzogDeMeuron. And what’s happening, there? Or...
by Tim Girvin | General | Mar 28, 2007
Heavy bag (and you know who you are), meet this fist | Harry Hurt III What I like about this is that I know that | this space very well. And in a way, it seems like I’m always working in that (semi) martial space — either fighting myself, or fighting,...
