by Tim Girvin | Concepts, Marketing 2.0 | Dec 10, 2007
The brand story as a communications tool, in brand management and experience design. What is brand, what is story, what is message, what is experience? What changes are emerging in the concept of branding, storytelling, community and communications? What direction, if...
by Tim Girvin | Concepts, Marketing 2.0, Retail, Storytelling | Nov 28, 2007
This is about identity, visualizing and animation — and retail. And something I’d tried to do, but couldn’t. And someone (WOW | Tokyo) that did. My story. Their story. —- Last year, I’d worked on this idea of projecting this giant...
by Tim Girvin | Cool People, General, Marketing 2.0 | Nov 7, 2007
Sometimes, there’s one sticky adhesion, one magnetism that links people, brands, projects together. When I go into a new client’s office, the one elemental attribute of the interiors that I study are the books. What books are there? What’s this...
by Tim Girvin | Concepts, Marketing 2.0, Retail | Jul 16, 2007
What if you could do your own thing, create a retail space of your own? I’ve thought about that idea, doing just that — maybe in retirement, whenever that might be. Tim’s stuff. And a lot of that there is. But then there’s kiosk. Soho, NYC. I...
by Tim Girvin | Cool People, Marketing 2.0, Motion Pictures | Jul 11, 2007
The Transformers trailer virus, Paramount sown…
by Tim Girvin | Brands, Human brands, Marketing 2.0, Storytelling | Jun 11, 2007
There’s an interesting positioning here — to the concept of the elevator pitch. And while I don’t have a elevator pitch, or a request for money, I do have a modeling that relates to your premise. So, a framing. Brands are about people. And we know...
by Tim Girvin | Concepts, General, Marketing 2.0 | Jun 8, 2007
What about personality, to brand, to trend, to direction? Every time I connect with a brand, there’s a person involved. Funny, isn’t that? I believe sometimes, that we forget about that. We think about the business proposition; there’s a personality,...
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Sep 25, 2006
*10. MARKETING: INNOVATIVE BRANDING AND MARKETING TRENDS. TIM GIRVIN, designer and founder of GIRVIN, discusses a new expression: Brand Braille. Tim describes this a sa metaphor – a way to transmit a brand message through the creation of a distinctive pattern that...
by Tim Girvin | Marketing 2.0, Places, Scent | Aug 25, 2006
Scent is a slightly uplifting character to the dynamics of a space. Time Warner’s new Samsung technology space has a expression of light citrus blown in. The entries of Hotel Costes, and perhaps by contrast, W, Mandarin Oriental and Schrager’s offerings...
