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GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Journey of Mystery —
Finding Soul, Designing Creativity, Building Solutions.

The Quest For Magic
Finding What Can’t be Known

I revisit this earlier journal entry.

Part of my history, as some know, is a viral curiosity that takes me to some unlikely places. Looking for answers, inspirations, solutions, contact with the mysterious.

But places, and people, that require some effort to get to.

I mean this literally and metaphorically.

I don’t look for easy work.

I look for inspiration.

I seek learning relationships.

And I pursue people —

and their brands —

that I admire.

And, to the notations below, and my personal history, I am obsessed with the quest — and its question — in the magical, the undiscovered mysticism, the mysterious quale and the occult shimmering — the trembling wonder of that state known as mysterium tremendum.

Surely it’s a off-topic — avoided by many.

But since my early years, questing the hidden and the mysterious — going where you are not to go — was, and is, the rigor of the journey. And, I’m not alone.

Others
go
there.

I met this person, JJ Abrams.
He shared a similar telling.
And exploration.

The Quest For Magic

And the journey in understanding him, is a take on how I tend to approach project pathways, inquiries and solutions.

And in being open

to the potentiality of story told —

appreciative feelingness:

+
w a t c h
f u l l n e s s.

I find that I have an ongoing awareness of things that are aligned with my own research and interest-sets, but then there’s the rest of the world.

And if I don’t know about it, well, then,

I don’t know about it.

And it can be typical things, that many others live by.

The worship of the American Idol.

The salt of the Mad Men.

Or those that are Survivors.

Kardashians and Jenners.

The Oranges, the Blacks, the Bones.

Cheerios, Frosties and Lucky Charms.

Lawnmowers and lawns.

I just don’t know.

About them.

But when I work on something, a new relationship, a new brand, I dig in, I go deeper, and circumambulate —

I walk the talk of the story.

Go there, be there.

And so it was with JJ Abrams. That is, I had a project

to pursue,

and it required that I know something about him.

So I dug in. But the real key is learning more about his thinking in connecting with him personally — journey closer.

Here’s the content that I found compelling.

The Quest For Magic
The Quest For Magic
The Quest For Magic
Above, Girvin’s work on M:I:III

For JJ — who’s a writer and director,

(Joy Ride, M:I:III, Star Trek)

the idea was about the uncovering of mystery.

And it’s how he thinks about stories — that is, if you get into the compulsion of exploring a story, you are drawn in.

You get to a place, and examine that, you dig in.

You embrace it; you become psychically connected; you’re not just reading, you are there, inside.

But in any good telling, that revelation becomes a deepening.

That is, you go deeper, get pulled in deeper; it’s working that way.

The nature of the string and the story. But, with really good stories, in that deepening, we go to the next realm of the mystery.

And if you are a person that is exploring this in your life, you will always be peeling the layers. And it might be just that, peeling the layers. But I’m looking for the layers, and the mystery, of what can be found.

JJ spoke of this. That is.

He had a box that was given to him from a magic shop. I had one of these too. It was a box of mystery, with a big question mark on it.

The Quest For Magic

And this prop, from Tannen’s Magic Shop, speaks well to the nature of all that. All this.

The point to clarity is about looking for that next mystery, that next level, that next space to discovering.

And for me, that’s what it is about.

The Quest For Magic

It’s about finding the magic in things, and knowing that it’s unstoppable; it’s every present. Its presence is forever. And you keep looking, keep going deeper. To find more.

And in finding more, you are more.

For us, too — that quest from M:I:III,
led to Abrams’ rendering of Star Trek.
Worked on that, too.

The Quest For Magic

What mystery, untold, next?

Tim | GIRVINDECATURSTUDIOS
…..

G I R V I N | SOCIALITY + MEDIATION
DESIGNING BRAND STORYTELLING IN HYBRID MEDIA
http://goo.gl/CGXfLb

Notes:
J.J.Abrams filmography
Fringe
Brad Blackman | Mysterious Flame
JJ Abrams and designing for Star Trek
Girvin and the Star Trek logo
Girvin, JJ Abrams and Mission:Impossible:III
Motion picture branding
The concept of mystery for Girvin