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GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

Bringing Simplicity To Product Packaging

I was thinking about that idea — the fluff of package — really, is there a meaningful story there [all those carefully conceived messages, do people really pay attention?]

When we talk about epiphany, are people really looking? Studying? Reaching — to new light? The shining of ideas? I can recall, my teen years, studying cigarette promotions and packaging and thinking — “wow, a bullseye — this package plays to the idea of, literally, ‘the lucky strike’ — the perfect move.” Right. We all know better, but really,

Sometimes, one might offer that packaging — could be simpler, more direct — to the point; what’s the brand, what is your [the consumer] take on the story? The Lucky Strike packaging has a look that, in the directness of it, could be poison — it looks, to my visioning, a warning sign — like the German packaging warning “Rauchen kann tödlich sein.” Which could be translated as — “smoking can make you dead-like.” Like, dead, dig it?

Bringing Simplicity To Product Packaging

And others [passed to me by a friend — not sure of her source] have experimented on that stripping down, here:

Bringing Simplicity To Product Packaging
Bringing Simplicity To Product Packaging
Bringing Simplicity To Product Packaging
Bringing Simplicity To Product Packaging
Bringing Simplicity To Product Packaging
Bringing Simplicity To Product Packaging
Bringing Simplicity To Product Packaging

TIM | NYC
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THE PACKAGING OF LUXURY
BRAND STRATEGY, DEVELOPMENT + DESIGN

Girvin Strategic Luxury
Girvin Brand Luxe Thinking