Is Your Brand Truly Open?
I went into a shop that I was interested in, excited about — selling mostly Asian antiquities and art. The response was about as welcoming as a bucket full of ice water. I was looking at a site, and I tried to place some things in a “cart,” and it didn’t work — exploring more, to answers, I was pushed down.
Connecting with a consultant, I signed the contract for commitment. Since then, it’s mostly like I didn’t exist — nor other members of my family. It’s like — “you signed, thanks and good bye, buy…”
Pushed away, more like it.
While it seems like an obvious solution, it really comes back to care.
But it’s not so much about an external interest in customer care, but more about —
“do you care about what you’re doing,
in the management of your brand?”
Care comes out from the heart.
And that care relates to belief and cultural integration—culture, as in the context of agriculture is about the seeding of ideas and inspiration that synchronizes team to the degree that they care.
That means a team that believes.
Belief ultimately comes back to love.
What you believe,
you relate that storytelling,
is something that you hold.
And finally, that you love.
Teams are culturally synchronized.
Their doors are open, and in that,
the brand’s doors are open.
As founder of the brand,
you must care deeply, love in the belief of
what you do, and share that
storytelling as a legacy to
expanding that dream.
Ignite the future.
Tim | Calgary, Alberta
G I R V I N | FASHION BRAND STRATEGY
CLOTHING, RETAIL + STORY: THE CARTOGRAPHY OF LOOK