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GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

Designing the Experience of Place | The Museum of Innocence

Conceiving Story in the Procession of Imagination:
the Labyrinthine Mind of Orhan Pamuk

The journey in is the journey out, a spiral of movement and emotion —
“I turn in, follow, I turn out:” that journey continues.

I was in Istanbul for a retail summit and the point to the event was talking about performance, evolution, the next tier.
My contemplation was about the core, the heart of commerce in community, but the basics of enchantment.

It’s gets to: “why should I care?”

Care being the center point of engagement — how is the customer cared for, the driving emotionality for the “why” of coming back, and more so, what does that experience feel like? Its care for look, telling — “what, this place; what, the offer; why should I come in?,” notation of sensation, a thread of holistic music that calls one in, the spirit of place,
savoring the experience of the environment.

Designing the Experience of Place | The Museum of Innocence

Looking in a bookstore, I see a range of books by Istanbul writer, Orhan Pamuk, an award-winning novelist whose style evidences the melancholic journey of life as a series of twists and turns, wins and failures that might be emblematic of his upbringing.

Designing the Experience of Place | The Museum of Innocence

This is a heavy joy, burdened by the knowing — life comes and goes. Such is the nature of Istanbul, it comes and goes, as an ancient city, in the labyrinths of its being, the old ways of commerce, the nexus of the antiquated caravans and trade, everything comes and goes, bridges go up, they come down, traditions flux and experiences flex in the musculature of action, quiet, strengthening and dissolution.

In the bookshop, I see Pamuk’s “Museum of Innocence.”
Dawn points out that she just saw a sign for this “place,” not merely a book, but a place.

Designing the Experience of Place | The Museum of Innocence

This, like many of his tellings, is about love — the character of men, falling in love, being captivated, and then being disposed to tragic endings, later failings and dissolution. His book is a layered maze of storytelling, of families, love affairs and obsessions.
Designing the Experience of Place | The Museum of Innocence
What Pamuk created was a Museum, that is the book, like his inspiration, the Bagatti Valsecchi, in Milan.
He notes, in a guest book there, “It is the third time that I have visited this extraordinary museum. I love this house, the idea and the imagination that hide behind these walls. They influenced me a lot for the novel I am writing, ”The Museum of Innocence”. I am happy to be here for the third time.”

The Museum is a journey, a winding unfurling of the amazement of being —
like a butterfly at the point of infinity spinning.
A patterning, that repeats, starting on the ingress floor.

Designing the Experience of Place | The Museum of Innocence

But what is the most fascinating for me is
the retelling of that story in place-making.

Designing the Experience of Place | The Museum of Innocence

Every layer of the story is shown in miniature tableau — from a opening exhibitory wall of cigarette butts, annotated by the impossibly captivated Kemal, smoked by the mysterious Fusun, the object of many men’s lustful desires,
a strangling constraint, to postcards from the edge of the character’s experiences.

Beautifully lit, many vignette dioramas with
sound and small looping videos.

Designing the Experience of Place | The Museum of Innocence

Designing the Experience of Place | The Museum of Innocence

Designing the Experience of Place | The Museum of Innocence

A museum, a muse of meditation and action
in designing a place, made; a bookstore on the ground floor.

Designing the Experience of Place | The Museum of Innocence

12 years in the making, it’s an extraordinarily detailed effort by Pamuk [below,]
who bought the house and designed the experience personally.

Designing the Experience of Place | The Museum of Innocence
[press release photo, The Museum of Innocence]

TIM | DECATUR ISLAND STUDIOS
…..

G I R V I N | N E W WOWNESS
INNOVATION WORKSHOPS

CREATING STRATEGIES, PRODUCTS,
IDEAS FOR CHANGE.

http://bit.ly/vfzyEU