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GIRVIN LOCATIONS

Seattle
New York
San Francisco
Tokyo

3131 Western Ave
Suite 501
Seattle, WA   98121

t 206.674.7808

info@girvin.com

360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331

williams@girvin.com

t 206.674.7864
m 925.212.0140

mack@girvin.com


The Design Associates

t 03-3404-0328

info@thedesignassoc.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

FOCUS | CLARITY | PERCEPTION
WATCHING, LISTENING, ATTUNEMENT

In the intertwining of life, work and brand,
there are keys to actualization and mobilization.

In my experience, the notion of attention and focus are at the heart of how people either reach-out, or reach-in —
it’s how the exchange works.
In a conversation,
one is listening, or failing to pay attention — eyes wander, posture dissolves, stance fails a commitment to engage.

People lean-in if they’re listening, and they lean away of they’re not.
Leaning and listening are aligned —
they suggest the notion of engaging by
committing in the posture
and journey
of attentiveness.
FOCUS | CLARITY | PERCEPTION

And in the work of design and attentionality,
the reach of the work is something
that creates a kind of magnetism
between brand and relationships.
The proposition of listening is
allegorical to the storytelling of brand — people “relate.”
And to relate is to carry.
FOCUS | CLARITY | PERCEPTION
And, like relaying and the race of champions — they sync with each other.
To relay, in the original French context is literally, “to leave behind.” Or to “leave again.” And sharing, listening, clarity is a kind of leaving — moving from one tier to another, the team passes the story along, newly fresh in each telling.

But you can’t really listen
if you’re not clear.
t i m
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BRANDSPIRIT AND THE FIRE OF IMAGINATION
https://goo.gl/uxOz1z

WHY BRANDS ARE LOVED:
Girvin strategies of memory +
enchantment = audience engagement

http://bit.ly/h9kJdW

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