CONCEPTIONS AND EXPLORATIONS OF INTIMACY:
What’s the path for engagement? How does a brand move from enchantment, to engagement, to the interlacing of embracement?
What is the way that people hold on to the storytelling of a brand in a manner that they carry the story away with them, as their story?
Might be “what do you love,
[and]what would your client /
audience and consumer love?”
There’s a point to the notion of love, love-making in brand work. And as I discussed today on a podcast interview, it’s about what a person loves as a benchmarked experience layering.
They like quiet. They love soft. They love bright, they love loud, they savor peacefulness, or relish the excitement of chaos?
I am talking about love, charting ideas today — love-making paths, exploring concepts at an interview session; this was a metaphorical cartography — the notion of being connected. Let’s say for now, spiritually, in a powerful and compelling way – that way of “in” being “in” — being connected to someone in a manner that is psychic, aligned, linked — synchronous, at the nexus.
During that presentation — there was that attachment, the idea of enchantment, engagement, and enthrallment.
Being — in the state of compelling magnetism, that idea of being fascinated in the witching sense — enchanted and enlivened in the passion — that could be, too: surrender — it’s the reflexive of giving, and giving back. So close, that the giving and the give back — they are the same, they are intertwined to each other.
They are in. They are intimate.
I look at these two words, questioning:
intimate: from the Latin intimus “inmost” (adj.), “close friend” (n.), superl. of in “in.”
surrender: “to give (something) up,” from the Old French surrendre “give up, deliver over” (13c.), from sur– “over” + rendre “give back” (explore, for reference: render).
Love, intimate — love in, be in love, be enthralled — in that state of thrall, enchantment and trance, drawn to the fire, enslaved to the magic.
In thinking about relationships — whether human, brand, human brand or empire of the senses — the relating is too, the carrying back.
Surrender to love — be in(timate). And give, render back, unto that which reached to you.
Give, and give back.
Share the love.
Just thinking about it, for a moment.
T | the old Queen Anne Hill
the concept of
the love brand:
fight fire with fire.