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The Design Associates

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GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

in·ter·ac·tive /ˌɪntərˈæktɪv/
–adjective
1. acting one upon or with the other.
2. of or pertaining to a two-way system of electronic communications, as by means of television or computer: interactive communications between families using two-way cable television.
3. (of a computer program or system) interacting with a human user, often in a conversational way, to obtain data or commands and to give immediate results or updated information: For many years airline reservations have been handled by interactive computer systems.
[Origin: 1825–35; inter- + active]

Interesting, the idea of interactivity being a word coined in the 1800s. But here we are.

I ponder the interplay, live, of action, light in play. Like these experiments. Just games, of course. But holding light is an intriguing play. And letting the light play with you is, similarly so — captivating.

interactivity_01.jpg
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But that’s nothing, compared to this. This is a wholly amazing group — UVA, noted below.

Robert Bonniol turned me onto them —http://www.modestudios.com. Of course, he and his team are doing amazing things as well.

UVA. Really remarkable — and relatively unassuming about how they seem to go about it. They just do it. Then post it.

Amazing. Check out their working world. Interactive lighting environments — that are, in deed, just that.

http://creativity-online.com/work/view?seed=350b9a87
interactivity_04.jpg

Triptych | UVA’s Parisian installations: explorations of monumental site-specific LED sculpture — window or portal presences that respond to people, moving towards, or away from them — for Nuit Blanche (http://www.uva.co.uk/latest)

Playstation® installation for Sony’s gaming group.
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Sweet, the inventiveness. Attracting, literally, the acting + inter…

Wishing well,

Roadrunning.

tsg | nyc+seattle