SIGNAGE, MESSAGING, SCALE AND BEAUTY.
I’m not saying that we’ve not designed massive signage. We have, we’ve created signing that can be seen for miles. Yes, Vegas.
And other places.
But what I admire are more elegantly restrained solutions.
What one might think are delicately disposed solutions imply a more quiet encounter — not loud, but soft.
Street-fitted — designed for intimacy.
In the journey of guests, experiencers, customers there is a perimeter of visibility — the point might be, how hard to push the story and what of the intimation of discovery.
yet restrained rendering.
A luminous messaging
on a geological substrate.
A sign is a sign, an assignation — and a signature.
A signature is the beginning of a journey.
How is that story told — loud?
Or a sensual whisper?
I like whispers.
Tim | GIRVIN > The Waterfront
The Strategy of Holism | Restaurant Experience Design
TouchPoints, Storytelling and Guest Engagement
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