In the game of games, resilience, strength, perception matter.
So too in brands.
To the allegory of sports, as
I tend to
contemplate allegory, conceptual alignments, metaphors.
In the grace of movement, there is a link between the mind and focus and the physical regimen to align psyche and physic.
flabby brands can’t move, they can’t make up their minds about “what to do,” and they linger in lassitude and apathy.
a brand that has a strong and committed culture [team, attitude and internal vibe] and quickly lever and leverage resources to move.
In a manner, a brand that has a strong structure, musculature to move, yet the internal faculties of focus and flow, will be studying the game field — hence perception, watchfulness, feelingness and sensational analysis.
What do you see?
What does it feel like?
What is the positioning of holism — how spherical is the brand? Or is it merely planar?
Otherwise known as:
flat, boring, disconnected.
As some know the brand Athleta, few might know that is a bridge word in the etymological string from the Greek: athletes — which is “fighter, combatant, contestant.” But that thinking comes from the notation of a glittering prize — the win, the athlon — a word of Greek origination.
And in a manner, powerful brands are either athletic — lean, muscular, fit and fast.
Or out of shape — slow-moving, listless, sitting on legacy.
Point might be, to query, what is your brand, how would you characterize it —
athletic? Or flabby?
TIM | Vancouver, British Columbia
G I R V I N | THE PURSUIT OF WOWNESS
CREATING STRATEGIES, PRODUCTS,
IDEAS FOR CHANGE.