Brands That Live in the Dark
Is there ever a brand that lives on the quiet side, unknown, unseen —
but quested after?
Can you think of one?
If you’re a searcher for the unknown,
you walk out to where others do not.
You go where others care not to linger.
You inquire of, and ask questions,
that might not be
for the more timid inquisitor.
I can recall hearing about a brand concept that was all about rarity —
it was obscure, unknown to any that I spoke to, but rare and highly valued.
What comes to mind for you?
Officina Bodoni & The Stamperia Valdonega — a fabulous press, and publisher of extraordinary books, Verona, Italia
Philip Poole — Poole’s Pen Shop, Drury Lane, London
Mad et Len — a couple of perfumers in Grasse, who make earth-crafted essences.
Weiser Books — an obscure, occult, antiquarian bookstore out in York Beach, Maine.
The Klingspor Museum — Letter arts, Offenbach, Germany.
L’Officina Farmaceutica di Santa Maria Novella, a 600 year old Pharmacy, Firenze, Italia.
Integrated designer, Axel Vervoodt, Galleries, Antiquities, Development, Antwerp, Netherlands
Light designer, James Carpenter, NYC.
Fashion, sisterly — The Mulleavys. Los Angeles, CA.
Go someplace and read about it, The Complete Traveller, Antiquarian NYC.
None of these are highly promoted — in certain circles, this quickly meditated amalgam would be well-known to some.
I’m sure you have your list of rare brands.
What might they be?
THE STRATEGY OF THE RAREST OF THE RARE
BRAND STRATEGY,DEVELOPMENT + DESIGN
Girvin Strategic Luxury
Girvin Brand Luxe Thinking