by GirvinIT | | Apr 29, 2016
AquaStar Can you tier brand product offerings in a succession of offerings? GIRVIN’s strategy and design teams worked sequentially on a line of offerings from the innovation kitchens and shelf strategies of AquaStar—from branding and packaging nearly all of their...
by GirvinIT | | Apr 27, 2016
Fukuju The Challenge Going International Fukuju is a sake brewery in Kobe that has been honing its craft for the Japanese market for over 260 years. As local preferences for spirits have evolved and domestic sales of sake have declined, Fukuju looked to GIRVIN to...
by GirvinIT | | Apr 18, 2016
Nalley The Challenge A Recipe for Confusion Nalley, a regional Northwest brand that produced a wide range of canned foods and condiments, needed an update to the look of its packaging; line expansions over the years had only served to dilute the brand’s shelf...
by GirvinIT | | Mar 23, 2016
BELLAGIO The Challenge A bit of old Italy GIRVIN’s team of strategists and designers were hired by Mirage Resorts, Inc. to communicate luxury to guests and visitors of Steve Wynn’s foundational vision for the $1.6 billion Bellagio Hotel. Our designers developed...
by GirvinIT | | Jan 15, 2016
Cheerwine The Challenge Cheerwhere GIRVIN created a new brand solution that not only retained elements from the past, but moved the brand into the future. Holding on to the classic elliptical brand mark and evolving it to fit the “effervescent” territory, GIRVIN’s...
by GirvinIT | | Jan 11, 2016
Sonora Desert Ranch The Challenge Dry and Dusty The Mark Anthony marketing team asked GIRVIN to quickly refresh their Sonora Desert Ranch wine brand, which was showing falling sales and diminished returns at shelf. The Solution Heartland Heritage GIRVIN’s team built a...
by GirvinIT | | Jan 11, 2016
Athena Partners The Challenge Fierce competition Challenged by gaining mind-share in the mature bottled water category and competing with large existing players like The Coca Cola Company, Athena Partners sought a partnership with GIRVIN’S design and marketing teams...
