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GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

Ravens + Dermalogica: Brand allegories with Corvids
Seeing better, the sharp-eyed, or the old ones of the forest?

What’s the patterning? Ravens, eyes, Tom Ford and now Dermalogica?

Just a note, but what’s the thread of the archetype — Tom Ford eyewear and now eye recovery, with Dermalogica?

More to the nature of brand mythology?

Ravens + Dermalogica: Brand allegories with Corvids

I’m not sure, but you might say: “it’s striking.

Ravens + Dermalogica: Brand allegories with Corvids

It’s probably the stark black (ravenblack) in contrast to the “blinding” light white bright of the Dermalogica brand language.

There’s another link, and I won’t go long on the overview — vlogging — it’s an interesting patterning expansion from the folks at Dermalogica — one win the prize – ship the best video, and like the strategies at uniqlo, and urban outfitters, win with your story. Dermalogica for a year.

Ravens + Dermalogica: Brand allegories with Corvids

Enough said, there — what’s the story, who’s telling it, what’s it look like, and who cares? With ravens in the mix, how could you not?

T I M
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S O C I A L M E D I A | S t r a t e g i e s

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