fbpx

WORK WITH US

LOCATION

Seattle
New York
San Francisco
Tokyo
3131 Western Ave
Suite 510
Seattle, WA   98121

t 206.674.7808
f 206.674.7909
info@girvin.com
360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331
f 212.924.7310
williams@girvin.com

t 206.674.7864
m 925.212.0140
f 206.674.7909
mack@girvin.com


The Design Associates

t 03-3404-0328

info@thedesignassoc.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

THE RICHNESS OF STYLE, STORY, CONTENT AND EXPERIENCE
Retelling retail: spectacle
PLAYED LARGE

Above, The Blue Frog Lounge, Mumbai, India
Sound branding | integrated music lounge
–––––
What about the sheer implications of style, design made manifest?
I have no information on these places, just imagery — dropped to me, by a friend.

But what I might offer — and comment on here — is that design, statement, spectacle have become all the more evident in the evolutions
of restaurant design. Design directions are big, massive expressions of brand, stories that are layered and deeply textured tellings.
We know that restaurants are among the most sensualist layerings of brand that can be created.
And that design can range from the profoundly simple core conceptual strategies, to the most complex operational orchestrations.

Studying these, there are hints of familiarity.
But, a question remains.
Where are these?
Recognize anything?

What’s your guess?
Name, location, type of food?

t | the island

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

Retelling retail: spectacle

TSG | Decatur Island Studios
…..
G I R V I N | RETELLING RETAIL
––––––––––––––––––––––––––––––––––––
DESIGNING THE STRATEGY OF SELLING :ENVIRONMENTS, EXPERIENCES = PLACES