Fire & Water
Isn’t it so that the making of spirit — the ethanol-effused outcomes of herbal, vegetal, fruit-based titration and filtration — the quintessential search for the soul of boosted and intense flavoring — is one of perpetual dissolving [dissolution?]
Could that be happening
with the Market, too?
Meeting with traders up north of the US, on the year-end, marketing sales booze run, as well as European & Stateside wine brokers and spirits tradesmen, there’s talk about the global megabrands of booze “dissolving” in their primacy: “where are they going, what are they doing — will they sustain the tipp[l]ing point?”
What’s our beverage offering and positioning?
[below, self-serving, perhaps] —
yet again, is the giant bevBrand’s fear of “death by a thousand cuts,” as the micro-craft, hand-made distilling industry nibbles away at the monster market, with the tuned building of artisanal, touch-of-the-hand “solutions.”
Our prediction, 2013? That brand market solutions and
community commerce storytelling that evidence more of
will continue to grow.
Truth in touch,
the evidence of caring humanity,
legacy, authenticity and heritage
will continue to make themselves
“There’s a story about
how and why
we made this; and it’s
Our friends at PSFK offer Grasse’s positioning:
Steven Grasse: My 2013 Prediction, Global Spirits Conglomerates Will Start To Get Worried
As the year draws to a close, we ask
the creator of Hendricks Gin what he thinks will dominate in 2013.
Tim | Decatur Island
G I R V I N | BRANDS BASED ON GENIUS
BUILDING STRATEGY AROUND PEOPLE