Search results for: metaphorical thinking
by Tim Girvin | Brands, Concepts, Storytelling | May 2, 2011
Girvin The nature of design strategy, thinking and consumer engagement I was talking with a team international brand development people, for a project initiation — the challenge focused on the discussion of relevance. Literally — for this brand, this idea,... Read More
by Tim Girvin | Concepts, Marketing 2.0, Trends | Dec 5, 2010
Search and Data visualizations: hunt, gather, search and recognition. WikiLeaks and the storm of misuse of content — and how they look. The visualization of search, the quest for answers and gathered content — are you happy now? WBPaley.com The Map of... Read More
by Tim Girvin | Brands, Concepts, General, Storytelling | Nov 7, 2009
Strategies of brand patterning, collaborative design and Girvin evolutions Design is about the embrace of change. And any brand, over time, has to freshly attach to the conception of transition in continuously and resiliently responding to shifts in the market. The... Read More
by Tim Girvin | Cool People, Designers, Trends | Oct 10, 2006
How do you know Tom? I’ve known Tom since childhood, in Spokane, our families sort of connected earlier in our lives – and still have a kind of connection together, over there. Why do you think he suggested I speak to you? Being a designer, I suppose that... Read More
by Tim Girvin | Brands, Places, Retail, Storytelling | Jun 5, 2024
Conceptions of Brand-related built environments for storytelling in contextual community. First off, a reference to the Oakley Headquarters—an environment designed and dedicated to the spirit of innovation that drives the brand and the creation of their products;... Read More
by Tim Girvin | Concepts | Oct 16, 2024
A stride at Bláskógabyggð, Suðurland, Iceland I was questioning a brand client—and we were talking about the notion of soul, the spirit of the brand a human enterprise—and the mirroring of a human maker, and what they make in the journey of a brand. Everyone knows, if... Read More
by Tim Girvin | Concepts, Interior Design, Places, Retail, Storytelling | Oct 25, 2024
Spherical Design Holism for Hospitality | A Manual for Brand Placemaking Integration for Experiential Strategies and Tactics The Deployment of *Experientiality Earlier in my career, I worked on a string of projects for Disney, working with the Disney Imagineers and... Read More
by Tim Girvin | Brands, Designers, Interior Design, Places, Retail, Storytelling, Trends | Jul 19, 2011
Sometimes, in our attempts to process and organize, we forget the beauty of the chaotic milieu — where things aren’t really as nicely laid out as we might have imagined. Projects seem to drift off into a differing continuum — there are challenges in... Read More
by Tim Girvin | Concepts, Human brands | Mar 21, 2023
We’re all looking for the right answer, and the better outlook after the challenging sequences of the last couple of years. We’re looking for yes. Anytime you have an answer, there was a question before. And any question is a quest— it’s a journey, from one... Read More
by Tim Girvin | Concepts, Places, Scent, Storytelling | Jan 31, 2023
STORYTELLING PERFUME AND THE SENSATION OF PLACE THE WANDERING WONDERMENT: AN EXPLORATION OF MEMORY AND SCENT I’m walking the city, or the forest, or the beach— and what comes forth? “What’s that smell? It reminds me of…” Scent memory: it’s right in the front of the... Read More
