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GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

spiritlight.jpg

I realized that the branding visualizations that Sprint’s been doing with conductor-like expressions of people moving things, ideas, teams, etc., with light, was strangely reminiscent of something in my mind — not sure what, but it’s there. Something.

And what I’d realized was my own earlier experiments with the idea of shooting light in gesture. This could surely be elaborated upon, or improved, dramatically. But I’ve not really had the chance to even visualize this in my mind until Deanna Carroll, from our offices in Seattle, found this one lone image. I know that there are others, but I can’t find them. John Gallone, who’s long since moved to Portland and other dreams and aspirations, and I, along with Brian Mathis, now back at The Evergreen State College, experimented with this idea. Using a light device, drawing either backwards or flipping the imagery to get the effect of something, literally, being lit with motion and light.

I remember it well.

I’d like to do that again. I’m sure I could do it better.