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LOCATION

Seattle
New York
San Francisco
Tokyo
3131 Western Ave
Suite 510
Seattle, WA   98121

t 206.674.7808
f 206.674.7909
info@girvin.com
360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331
f 212.924.7310
williams@girvin.com

t 206.674.7864
m 925.212.0140
f 206.674.7909
mack@girvin.com


The Design Associates

t 03-3404-0328

info@thedesignassoc.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

The Art of Design

Research, Storytelling, Brand —
Science, Strategy and Artfulness

In working on a string of projects, to brand, research and background, audience review, positioning strategy. And, in some instances, the idea is a kind of an engineered review — science-focused. Linear, like:
“if you go here, then it takes you there, and this is the result.”
It’s a line — goes someplace —
a mapping;
but it’s clinical; it’s not a journal
of that journey.

The Art of Design

Science creates reasoned results and process, but it does not create art. It might offer beauty, but, like the thinking of geometry — the strokes and arcing demarcations can foster rhythm, but grace will be found in art, which alone makes them beautiful.

The Art of Design

Mostly that’s soul and human intent, whereas science, to most presumptions of action in scientific thinking and process, will be about definable and measurable results and quantities.

Importantly, however, while it might be suggested that scientifically focused humanity in evaluation is infallible, it’s not. Humans are ultimately subjective — they react in the context of emotional movement; not alone to the clinical analyses of a string of numbers. The best human reaction will be intuitive, measured in maturity and exposure, expertise and insight.

TIM | Instanbul, Turkey
…..

G I R V I N | N E W WOWNESS
INNOVATION WORKSHOPS

CREATING STRATEGIES, PRODUCTS,
IDEAS FOR CHANGE

http://bit.ly/vfzyEU