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LOCATION

Seattle
New York
San Francisco
Tokyo
3131 Western Ave
Suite 510
Seattle, WA   98121

t 206.674.7808
f 206.674.7909
info@girvin.com
360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331
f 212.924.7310
williams@girvin.com

t 206.674.7864
m 925.212.0140
f 206.674.7909
mack@girvin.com


The Design Associates

t 03-3404-0328

info@thedesignassoc.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

THE CULT OF CULTURE

THE LEGEND OF CULT
AND THE
IMPLICATIONS OF CULTURE

In an engaged manner,
culture appeals most inherently to
the idea of cultivation.
A metaphor of gardens, flowering and nurturing growth.

In the cultural revolution of the world inside brands,
the longest shadow from the light of inspiration invariably comes from the top.
Who leads, and what culture do they surround themselves with?

In my journeys,
I get into brands —
I walk into their space,
I find their place and
mingle with their communities.
Ask questions.

You can tell how a brand feels, inside —
watching people,
how they stand,
how they look at each other;
how they relate to each other.

Would that be a stance of upright connectedness, or is the posturing tired and unforgiven? How to they listen? Touch. Share. Explore, collaborate. Is there quiet in the moments of conversation, or do people talk on top of each other? Respect is that — “looking back” — the etymology
of re-“seeing.”
It’s the attention of re-examining,
listening to,
studying,
that which has been.

In conversation, innovation summits,
enterprise charrettes,
team sharing,
collaboration,
good listening will be
not only about
what is in front,
but what has been heard.

And relating — the relating of communities is invariably about sharing.
To relate is about storytelling, but moreover, it’s about carrying.
Relatus, from the Latin,
it is to carry.

And, of course,
to relate a story, held.

In my work with teams, it’s how they carry me, and how I carry them — how each, in our storytelling, our sharing of lives learned and journeys found — and what we have gathered will be invariably about what we carry, what we hold, and how we relate that carrying.

Leadership and the implications of cult, in culture, all come from the heart.
What is being
carried,
held,
embraced.

The cult of culture is the culture of cultivation —
journey,
learnings,
explorations,
sharing,
beauty and
adventure.

For if there is no
beauty,
then what is
the point?

THE CULT OF CULTURE

TIM | GIRVIN DECATUR ISLAND STUDIOS
…..

G I R V I N | THE CULT OF WOW
INNOVATION WORKSHOPS

CREATING STRATEGIES, PRODUCTS,
IDEAS FOR CHANGE.

http://bit.ly/vfzyEU