The patterning of the human
in the marketspace of brand.
Strategy, story, name, message & imagery.
Where is that person going,
how would they tell their story —
and why should I care —
what’s their name,
what’s the real message that they’re saying —
what do they look like?
And could I share this story, this person, with someone else?
Would I want to?
It’s been pointed out by many that brands aren’t, and can’t be, human.
Surely they — in one reach of definition — cannot.
But in the resolution of much of how brands work,
in the principle of their making,
they will oftentimes evidence
the quality, character and the layering of
the attribution of their makers.
What I note in my journey, working around the world on brands and the people that stand close around them, that there are inextricable patternings that link a person to the inner workings of brands in their making.
To build a brand presumes alignment with the tenets of its fabric — that is, if a person is building a brand, an enterprise, a product, a team of people committed to an end, wouldn’t one presume a webwork of interlacing philosophies, stories, deeper meanings and patternings.
What I see on the surface, the higher ideal, will find a red thread that takes them back to the center, and the heart of their maker.
My journey — like yours, perhaps — is looking into
the heart of many things.
I look for depth, and walk into
the shadows to see what lies on the other side,
it’s a stride to see into
the heart
and heat
of the person:
the maker,
the builder,
the dreamer.
For in each, I see myself — that journey point,
back to 1976, GIRVIN’s founding,
and the foundational decade of learning,
exploring, in the decade before that, to 1966 — and from there, that journey — my birth and starting gauge, the 1950s.
And isn’t that the same for all of us – each, to trace the journey back to the flowering point, at which, in each of is, our hearts did first open.
For a person committed to an enterprise, that storytelling repeats itself
inspiration,
ideation,
exploration,
offering,
distinction in market,
uniqueness in view,
development,
implementation,
failure,
advancement,
clarity,
strengthening,
and the journey
rekindles.
And the fire starts again.
A
gain.
TIM | ROANOKE, INDIANA
…..
HUMAN BRAND DEVELOPMENT | The strategies of rippling genius
https://www.girvin.com/subsites/humanbrands/