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The Design Associates

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GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

The Patterning of Space, Made to Place
The Storytelling of Place, in the Minds of the Experiencer

I just told this story recently.

I was working with a colleague, in Florida — our client, her boss, was Michael Eisner. He had a dream about a Disney place that would be a kind of learning experience — but something even slightly theatrical, a traipsing venture, akin to his memories, along with his wife of the notion of Chautauqua — a circuit of entertainments and wisdom-wanderers that might sparkle wonder in a rural road of touring. The proverbial Chautauqua circuit — a way of self learning, that has a deep legacy in the roots of american culture, which reached its closing nadir in the mid-1920’s. Eisner’s dream was the Disney Institute — and our role, to the branding of it.

Different now, than then.
The Patterning of Space, Made to Place
But, presenting to another group in California, I was talking about the layering and detailing of experience. And at the conclusion of the talk, a woman came up and said — “I went there, to that Disney Institute place — very fancy, very nice, a big place. But what was something that I remembered, wasn’t the big things, it was the small things, the touches — little details that I’ll never forget. And it’s not that I’m an interior designer — but when I go places, I look at things. I remember noticing that there were many little things, seals, icons, devices — and they kept coming out — these icons — stories in teaching, showing themselves — ways to learn, what to learn, and finally, how to learn. It wasn’t the big, but it was the small that stitched themselves together, to lead me somewhere, to get the whole, big idea.”

Sometimes, big ideas come out of small packages —
big stories, from just
a haiku of imagery.

The Patterning of Space, Made to Place

When I was working in Paris, I’d linked to Serge Trigano — we co-paneled at a function at the American Embassy — we talked about story, touch, place and meaning; the idea of touch-points and place-making taught me a lot. We talked about his new concept — Mama which he brainstormed and built with Philippe Starck — and is now defined as the most innovative “business hotel” in Europe. When I was working there, talking to him — we talked about his early visioning for Mama, another tier to the story here.

The point, to anything in the design of experiences — the big story, the small story, the large thinking of designed presence, to the smaller micro points of beautiful conceptions — is that it’s all of them. Mama works because there is a big story, and there are many small stories – there is a big design, and many tiny ones. Organic and osmotic, flow goes both ways — big, filtered to small, small channels to large — one intention, moves through the walls to show something wonderful in another room,
another place.

The Patterning of Space, Made to Place

Speaking of Paris, I was thinking about design, inspirations and the crossover of the big story to the small — and the fresh eye, and storytelling, to one room, a gallery of rooms, a hotel, ViceVersa
and Chantal Thomass.

The Patterning of Space, Made to Place

I never thought of Chantal Thomass as an interior designer [rather, a designer of intimate apparel,] but she plays the role well: stories told, layered and lascivious, promiscuous and densely sensual. Stories told, played out in their telling — big and small — and laid bare.

The hotel is modeled on sin, all seven of them.
That is the big story, but the power will be in the layering of their smaller whispers.

Like, being a sinner, the presumption would be that you’d start your journey in “heaven.”
The lobby and reception:

The Patterning of Space, Made to Place
The Patterning of Space, Made to Place
The Patterning of Space, Made to Place

You can guess the nature of these rooms?
The Patterning of Space, Made to Place
The Patterning of Space, Made to Place
The Patterning of Space, Made to Place
The Patterning of Space, Made to Place
The Patterning of Space, Made to Place
The Patterning of Space, Made to Place
The Patterning of Space, Made to Place

What I’m curious about is how people experience places — how they come into one environment, SENSE — listen to the stories,
experience their telling,
and move into
that experience,

as a
co-experiencer of the
shared dream,
deep.

Deep.
Beneath.

TIM | VANCOUVER, BRITISH COLUMBIA
…..

THE STRATEGY OF RE-IMAGINING
HOSPITALITY & GUEST ENGAGEMENT
DESIGNING ENVIRONMENTS FOR UNFORGETTABLE PLACES:
HOTELS |RESORTS | SPAS | RETAIL | RESTAURANTS |
SPAS + WELL CENTERS

Happiness
experience
design,
storytelling + brand =
bit.ly/17cakbT